Federated Media Publishing has acquired the core technology belonging to semantic search provider TextDigger. The sum was not disclosed. As part of the deal, FM will absorb TextDigger’s technology and will bring on several of its staffers, including CEO Tim Musgrove. In turn, TextDigger, sans its semantic technology and the patents that go with it, will remain a separate company.
The deal comes as FM nears its fifth anniversary. Over the past year, the blog network has worked to broaden its focus from primarily aggregating tech audiences to building up other verticals, such as fashion and food.
The purchase of TextDigger is meant to further those efforts by bolstering its search efforts. In an interview with John Battelle, FM’s chairman and CEO, said that the acquisition will help it develop new products. The San Jose-based company began in 2005, when a group of executives and senior engineers of CNET Networks first incubated it. The company was later spun out as a platform for semantic search and related services. The company has raised about $5 million in funding to date. TextDigger has positioned itself as a way for large aggregators to easily add semantics on top of any existing keyword search engine, with the promise of smarter search results at a cheaper price.
While Musgrove, TextDigger