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Summary:

The hype surrounding Microsoft’s upcoming Windows Phone 7 is due largely to the platform’s tight integration with Xbox Live and its focus on gaming. But Microsoft could further alienate its dwindling base of enterprise users in pursuit of this niche market of unknown gamers.

wrongway

While Microsoft has yet to disclose a date, Windows Phone 7 appears ready to launch this fall. With this news comes hype surrounding the company’s mobile gaming strategy. But as I discuss in my weekly column over at GigaOM Pro, I’m not convinced embracing mobile games is the right way for Microsoft to get back in the smartphone race.

The guys in Redmond have an impressive arsenal when it comes to the video game world, of course, and Windows Phone 7 will support Xbox Live. But here’s the thing: Microsoft’s ever-dwindling base of mobile users doesn’t want to play “Halo” or update their cute little avatars on their phones, and I’m not sure how many other consumers want features like that either.

Microsoft is making the same mistake that has plagued game-makers for years in mobile: confusing the handset with the console. After years of spinning its wheels with console-type titles that were often unplayable on the phone, mobile gaming received a much-needed kick in the pants with the emergence of the iPhone. That lift has come in the form of simple, casual titles that can be played alone in a matter of minutes. Most mobile gamers don’t want “twitch” games like “Halo;” they want Angry Birds. They don’t want to engage with other gamers; they want to play a quick game, get a high score and move on. That’s especially true of the business users that have been Microsoft’s bread and butter for years.

I understand Microsoft has to make some drastic changes. Windows Mobile is an antiquated platform that can’t hold a candle to iOS or Android when it comes to the user experience. There’s no denying that support for games and other fun apps is crucial for any mobile operating system in the era of the superphone. But Microsoft seems intent on forfeiting much of its business audience to pursue what may be a small niche of hardcore, community-minded gamers. That’s a puzzling move for a company whose few successes in mobile have come in the business world.

Read the full post here.

Image courtesy flickr user KungPaoCajun.

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  1. The other problem with Microsoft’s gaming plans is interface.

    Those Xbox games weren’t designed to be played on a multitouch interface. They were designed to be played with hard wired push buttons.

    The iPhone games like Angry Birds were conceived especially for a multitouch phone. They work for a phone.

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    1. You guys most be kidding. Have you seen the games on the platform? even if MS wasn’t going to offer the XBox live experience on the OS, it is far beyond the reach of apple and android. Maybe the advances in the system are too advance for your taste. Bet you by next year apple is going to steal the WP idea and call it something new as the usually do.

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      1. Jkontherun has no credibility, he’s been bought and paid for by apple.

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    2. Most enterprises have already deserted Microsoft’s failing mobile platforms.

      Gartner says Windows Mobile has plummeted to just 5% of the market. Those remaining are stuck to the platform because of custom apps that can’t be rewritten.

      No enterprise will touch Windows Phone 7. Too many missing features. Too many shortcomings. Unproven. Future uncertain.

      Adding games to a half-finished OS will just rub salt into the Windows Phone 7 wounds.

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  2. So when did Microsoft announce Halo for Windows Phone 7? If you were to actually look at the list of titles you’d see that they are made-for-mobile games like many of the iPhone games. The Xbox Live connection means that it taps into the social network that comes with it.

    Your analogy of mobile games of old is completely unfounded. Those were on hardware that could barely compete with games from the 1980s. Why do you assume that Xbox Live on Windows Phone 7 means that Xbox 360 games are being ported to Windows Phone?

    Harvest, ilomilo, Max and the Magic Marker, Crackdown 2: Project Sunburst are all new games made for the device. They announced Halo Waypoint, which is a media/news hub into Halo. NOT a Halo game.

    I’d expect this kind of post from an Apple fanboy, not a paid journalist. Check your facts. I’ve never been disappointed by a post on jkontherun until now. If you’re going to write about something you’re not familiar with at least do your research.

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  3. There is no full Halo game in Xbox Live, it’s just media for halo gamers to exchange message, status, etc. I am not Halo player, so no comment on this. And, there are many games on xbox live that are already on iphone or android, like bejewels. There are all simple games on the phone. And extra in Xbox Live are your achievement of this game. When I play game on facebook, I actually like to compare my achievement with my other facebook friends.

    And, although it’s one of the key features, Microsoft also has other key features to sell, like Metro UI, Office/SharePoint Integration, Exchange, Zune Pass, etc. So to say this phone is positioned only for hardcore gamers are not exactly true.

    Haiz.. I cannot imagine i will subscribe to read this piece of Microsoft-is-always-wrong-and-apple-rules news

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  4. Damián Esteves is completely right. He has basically said all that I also feel about this poor article.

    Microsoft has had the balls to start from ground up with their mobile OS and so far its unique and inviting. Rather than speculate… wait for its arrival before judging…. especially as your not even getting the concept of Xbox Live on WP7!

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  5. While I think the games integration is a smart move for Microsoft as it is a distinctive feature competitors can’t duplicate, Colin’s POV is valid too. There will no doubt be consumers who feel the same way as Colin, that don’t want big games on the phone. That’s a legitimate observation to point out.

    To be fair, Colin did not state that Halo was coming for the WP7 platform, he merely stated that full games like Halo won’t appeal to some consumers. We don’t all have to agree about that, but it’s valid to point that out.

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    1. The main thrust of this article is based on a straw man, none of the launch titles are “twitch” games, and most of them don’t require any kind of multi-player mode either.

      Also, just because they’re making gaming a major selling point doesn’t take away from the Exchange and Office integration which to be honest, has been pretty impressive so far.

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      1. Office integration has never been good – it took ages to have graphs in Pocket Excel. It’s Softmaker that has made WinMo a viable platform mfor me.

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      2. Office on Windows Phone 7 is abysmal.

        For starters, do people actually want Office on a phone?

        Second, Office on Windows Phone 7 is a half-baked effort. It does not even recognize document security settings (permissions for who can or cannot read a document).

        Microsoft will learn the hard way that it cannot release half-baked products to market.

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    2. As nice as it is to stick up for the author, what your defending is really not the issue that people are getting worked up about. The problem that most people are pointing out here is not that Colin said Halo won’t appeal to many consumers, but rather his assumption of Microsoft’s strategy to be something that it is not.

      Like Damian points out, if you look at Microsoft’s release list and countless interviews they’ve done, the emphasis has been on casual titles and turn-based multiplayer games, no emphasis on “twitch”. In fact, any games related to these action titles are generally just a casual-gaming take on the universe.

      Everything in this post that has been “recommended” is what Microsoft has already been doing and has been generally understood by mobile gaming developers as well.
      As much as I love reading jkontherun I have to agree with the others that it’s quite disappointing to see a post as poorly written as this. The author clearly did research, looking up the Xbox live numbers for example, but had he done just even a fraction more, he could have easily found out how false his assumptions were. I guess he really wanted to write the article.

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    3. There’s nothing valid about your point. You’re blatantly biased and an apple apologetic, hence, you see nothing good in anything microsoft does. Really you should be ashamed of your pretentious fairness.

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  6. richard garrett Saturday, August 21, 2010

    Gibbs correctly points out that by emphasizing games and social networking on Phone 7 MSFT risks the loss of its base – the enterprise. To me that’s a risk worth taking since Android, iOS and of course RIM are all taking a significant chunk of the enterprise market away from Redmond. If MSFT doesn’t get this right they will lose so much ground that they will never recover. Microsoft has never had to thread a needle and my concern is that they don’t know which end of the needle has the eye.

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  7. After dealing with Microsoft and WinMo for many years and scratching my head while they kept messing up the UI (remember they couldn’t even decide where to put a start button) finally got the iPhone when it first came out and quickly realized just how bad Microsoft was all those YEARS !! They really never had a clue to begin with and now they are desperately playing catchup, it is hilarious and truly sad to see Microsoft flaming out this way. I mean how can so many thousands of full-time engineers on their payroll be so bad and actually get to keep their jobs while they ran their platform into the ground and just sat around for years watching the competition eat their lunch. I can only say they deserve their fate because of they way they epically dropped the ball in so many ways. iOS and Android have such a huge lead in the mobile space now that they cannot even see WinFo7 in their rear view mirror. To Microsoft they are saying: EAT MY DUST! as Steve & Company disappear over the horizon at warp speed while Ballmer is stuck in first gear
    having lost his leadership manual at the landfill formerly known as Redmond.

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  8. I’m not really interested, but this article seems very silly to me; Microsoft isn’t going to win by out-Apple-ing Apple, and there are a lot of people who play games on dedicated portable devices (and play Xbox Live) who will probably see this as a huge plus for Windows 7.

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    1. I second that, if users wanted a phone specifically for casual games they would go straight for Apple. Xbox has a an already large consumer base and WP7 expects to get a chunk of that audience from the start.

      Its called differentiating, no serious games on iphone or android exploits hole in market. Also this article does seem quite amateurish.

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    2. I absolutely agree that MSFT won’t win by trying to out-Apple Apple, rickybrent. But I think that by targeting those eager to play console-type games or engage in community gaming the company is missing a huge opportunity in the enterprise.

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      1. I totally agree.

        What they should have done is to have included a hub based around Office. Plus they should have included support for Exchange based email and calendering. Then for bonus points they could have made it interact with SharePoint.

        To top it all off they should have made programming for it easy for all those corporate developers using WPF and C# and deliver the tools early before launching the OS.

        Maybe if they had done that they might stand a chance of keeping some of the Enterprise market.

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      2. @Matt I see what you did there

        @Colin You’re not evidencing that you have the slightest clue what you’re talking about. Microsoft has never discussed putting “console-type” games on the phone. They know it’s a phone. Secondly, giving the millions of people who play games on their phone the ability to do it against each other cannot be a negative, any way you spin it.

        If they were lacking this you’d be here discussing the “huge opportunity” they’re missing in the consumer space. This place needs no reason to bash Microsoft.

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    3. @Craig S: WP7 titles include franchises like Assassin’s Creed, Splinter Cell and Castlevania, all of which are very much console- (or PC-) centric games. Secondly, while MSFT may lure some hardcore gamers, I think the company is targeting a niche market and missing a much larger segment of business users. I don’t get a thrill out of bashing MSFT, but I think focusing on games (at the expense of other features/content/apps) is a mistake.

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      1. Colin,

        Please do everyone a favor, go to http://www.windowsphone7.com/ and try reading about the platform before writing about what “should” or “should not” be in it. It’s obvious to anyone reading this article (and your comments) that you don’t know what’s included in Windows Phone 7.

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  9. Is Collin a guest author? I haven’t see him in the regular lineup on GigaOm. He doesn’t seem to have a bio on the site

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    1. I’m the senior mobile curator over at GigaOM Pro, gadgetmerc. Been writing there for about 18 months.

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      1. Then you should be in the unemployment market for this stupid analysis.

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  10. Maybe the author thinks that Microsoft is creating a Mobile Gaming ecosystem at the expense of other mobile operating system features? I don’t believe that to be true.

    The author also seems to imply that most of the current windows mobile customer base uses their phone for business purposes. I agree. However, that doesn’t mean business users wont buy new windows mobile phones if they have strong gaming capabilities. The iPhone has good gaming capabilities and lots of people use them for work.

    Microsoft has to do something to distinguish its mobile platform from iOS and Android. Plus, their two gaming system competitors already have mobile gaming devices. If they can turn the phone into viable alternative to PSP or DS, then the gaming strategy for the Windows Mobile 7 will definitely be a success.

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  11. so so so so so vehemently disagree with you on every single thing you’ve stated.

    mobile gaming will explode in the next two years. I, and several of my friends I play with, only bother with droid games that are at least mmo style. Have you not seen farmville, PETS live, Pocket Empires, Parallel Kingdoms, or Project INF? Gamers want human interaction in their mobile gaming whether casual or pro.

    Hell, Blizzard has even released an official (LIVE to servers) auction house mobile app for WoW. IF Blizzard is investing in it, I HIGHLY doubt handhelds will have any problem taking on the gaming market.

    Just wait for the first *true MMORPG to hit the IP or Droid. It will destroy the competition.

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  12. Windows Phone 7 Lover Not Saturday, August 21, 2010

    Microsoft should boycott Windows Phone 7 and concentrate on the mistakes they’ve made and brushed under the carpet with Windows Mobile 6.5(.x). Simply crazy and very disappointing to the consumer.

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  13. Well, the microsoft games have always been its properitory and restricted game accessed. Apart from the fact that it does not support even multitouch, which is there in Iphone. Also, that Android market is getting popped up since it focuses on Open source.

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    1. Get the Facts, Max Monday, August 23, 2010

      Windows Phone 7 supports four point multitouch.

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  14. I won’t be the first to say that Windows Mobile has it’s problems, but I think you’re dismissing the platform far too easily. Even going back to PPC2003, I’ve been able to do things with WM that folks on the iPhone could NEVER do. Sure, it doesn’t have the polish of the iPhone interface, but the iPhone is really just a smartphone for dummies. Enthusiasts who like to tinker with their gadgets can get a ton of use out of the 6.5.x platform, just by knowing what it can do underneath.

    When was the last time you cooked your own ROM?

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  15. I disagree whole heartedly. if a phone runs a game it is essentially a console. Most of the problem with mobile games is control. I don’t want dumbed down games merely because they haven’t thought of a good way to control them. I think pushing for better games pushes the phones ability to play games. Those who want simple games will have them, and those who want more in depth games will have the power to play them. Minis on the psn are a good example. The console itself can handle much more than a simple sidescroller, but they still make them, as well as more elaborate games. Games on phones are simple now. In my opinion dumbed down and boring (its cheaper). Games started like that on early consoles, they had games that were elaborate and games that were poor so I guess I’m not giving phone games the same leeway as old games. Either way I won’t be surprised if phone games follow the same path as console games and get more elaborate as time goes on. Also saying that multiplayer games or games like halo won’t appeal to phone users is kind of naive, games like nova and skies of glory (im not sure of the name) are already pretty popular and they employ multiplayer as well as in depth graphics and some twitch aspects (the controls on those games are pretty bad though, like I said they need to improve.) IPhone doesn’t have it all right. There is room for competition. Microsoft knows that. If they make better mobile games I say more power to them!

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  16. When you say Microsoft’s ever-dwindling base of mobile users doesn’t want to play “Halo” you must be kidding!!
    This is the iPhone/smartphone demographic. C’mon you don’t see adults with these things. You see college and high school kids with these things playing games, giggling at youtube videos and tweeting their friend to look at Sally’s new Facebook!
    Does iPhone even multi-task or have cut and paste yet? I think so, but there was no rush for it and I never see anyone running any serious enterprise apps on iPhones.

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  17. A simple search would have told the writer the truth, but I guess they are more interesting in the lies they can spew on the internet.

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  18. Sure hope you are not being paid for your lack of awareness. One its been over 4 year since microsoft talked about bring xbox live to mobile device. I am pretty sure they thought about the fact that they are on a mobile device. and who made you commerce god.

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  19. This column doesn’t even make sense. Did someone make games, productivity apps and other time sucks (oh, and phone calls) mutually exclusive features?

    I hear they’ve got computers that can do ALL of those things. And if you haven’t been paying attention, these “phones” ARE computers.

    I love how every person with an Internet connection is writing about what a failure this phone platform is going to be before it’s even released, despite the fact that the press who has actually had the preview units is generally fond of it.

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    1. I’m not questioning the multimedia capabilities of WP7, Jeff. I’m questioning MSFT’s strategy behind it.

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      1. Not exactly true Colin, you’re questioning what you erroneously believe to be Microsoft’s strategy. Please take a few minutes to do some research next time.

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      2. Your distinction isn’t real. You’re suggesting that you can only have one strategy, which is just as silly to me.

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  20. I still get hooked on Bubble breaker, they should just expand into more of the same.

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  21. I think this article should be more focused. It is very general and vague about its feelings on why its going the wrong way. It feels like a bad idea for Microsoft to into gaming with WinMo 7, but yet the supporting reasons to this are weak. Its just a gut reaction to a possible flaw to the concept of a not yet released phone OS’ possible direction.

    The reason (I think) the author feels this way is because of all the phone OS’ out there, there are 2 that have been standing out – iOS and Android. Windows Mobile was one of the original Phone OS competing against BlackBerry and Symbian type phones years ago. But Microsoft followed a different lead to get there – Palm. Its Microsoft’s compelling failure to the SmartPhone industry was that it was too smart for its time and it integrated phone duties lackluster-ly. The Palm was much better at the time because its organizer function with phone was simpler and smoother to use. A Windows phone felt like Microsoft tacked on the phone experience as opposed to the grafted feel of the Palm. It’s too bad that the Palm started to become less friendly to another evolution to the Smart Phone, e-mail. Blackberry and Windows Phone afterwards dominated in that regard and showed WinMo’s true strength as an actively integrated device to an Exchange e-mail environment. No matter how much Palm improved, its antiquated OS became more and more of a hinderance causing its user base to defect to other platforms. With the advent of the Palm Web OS, Palm’s new OS was the breath of fresh air it desperately needed to put it back in contention, but it was too late as the damage was done and it was too little too late. This is highly evidenced by the contrast of Sprint’s release of the Palm Pre versus the Evo 4G. Sprint took the brunt of the neglected and deteriorated Palm user base, where with the Evo 4G with Android – Sprint soared.

    The Windows Mobile phone was in its “hey day” when it was the sole phone platform that was integrated to Exchange e-mail that did not require some server to act as a “push” between, or some app that allowed Exchange mail to be synced. Until …… the iPhone integrated Exchange sync capability. That is when the WIndows Mobile loyal began jumping ship. Even the Blackberry users started jumping ship. The other compelling application that made this happen, aside from Exchange e-mail integration feature, was the Safari web browser in the iPhone. Let’s face it Windows Mobile, Palm (before Web OS), and Blackberry just SUCK when it comes to web browsing. And the iPhone just dominated in that category. Add Exchange e-mail and you have a pretty compelling reason NOT to buy the other platforms and defect from them. Of course, throw in your music/video/photo collection apps and games that are easily available to download from your desktop and phone and you have a recipe for total world domination.

    I don’t want to sound like an Apple fanboy. Even though I use Macs personally and for work, I am A Systems/Network engineer that works Windows business environments mostly, with some Macs, and Linux. Up until 5 days ago I have solely used Windows Mobile phones with the last one being an AT&T HTC Tilt2 running Windows Mobile 6.5 Just recently I purchased an iPhone 4 and still wondering if I like it or not.

    Windows Mobile. To buy an app (if they had an app I wanted that was free) I had to have a Windows Live account. The apps available were very thin and some based on the old WIndows Mobile platform that made them somewhat incompatible to WinMo 6.5 Syncing my Windows Mobile phone to Windows 7 sucked, I had some control panel in Windows coupled to Windows Media player or Windows Media Center to try to sync the stuff that the iPhone does so well via iTunes especially when hooked up to a Mac. It was easier to sync the WinMo phone in Vista and XP. The HTC interface on my Tilt2 was on top of WinMo and was daunting and confusing causing interface lag. It also showed how badly the WinMo OS needed a face lift, so much so – HTC could not push out their WinMo phones without sticking their TouchFlo skin on everyone of them before leaving the factory. Web browsing was tolerable, but frustrating on 3G and not much better when WiFi connected. It was simply BETTER (not easier) to go to a computer and surf the web to do research rather than use the WinMo phone, in fact I had to download SkyFire to make surfing the web on the phone tolerable – IE just plain sucked. Memory for apps and media are managed terribly on the WinMo phone. You have to remember to re-direct everything to the mini-SD card that you have to augment the phone with. The touch experience was mediocre, on-screen keyboard typing was just hit and miss, I would always revert to the slide out keyboard of the Tilt2 or use the stylus and revert to the Letter Recognizer and the Palm scribe gestures to write an e-mail or notes. Music and video were terrible to look at or listen to through headphones as the Tilt2 required a dongle to connect wired headphones to it. Bluetooth headphones made the battery drain quickly and sound quality was so-so. This made the phone a seldom used audio and video entertainment device. What my WinMo Tilt 2 phone did great was e-mail and opening attachments/files … and that was it. I can’t really put the phone part as a “task” because that is what it HAS to do that I don’t think about much in judging a Smart Phone.

    But here is the crossroads. Windows, Windows Mobile, Zune, XBox. Windows Live, XBox Live, URGE, MSN. With the new WinMo 7 OS also taking in respective Zune traits and the fact that Microsoft has no portable gaming platform (aside from ultra portable gaming laptops for Windows PC games) I can see how Microsoft would want to break in to the portable gaming scene with WinMo. How do you bridge that all on one phone with the delicate balance of the types of users from corporate, casual, and gaming and bridge all the segmented media portals?

    The iOS was evolved form a lowly MP3 player interface into a repository for media, then an OS with internet access, phone capability with purchase power to add media and apps (no need to sync to add functionality), to a device that handles all that plus corporate e-mail, productivity functions and GPS. Android was created from the ground up from the power of the cloud and a browser. It too can augment its capabilities through the Android marketplace and can handle phone duties, corporate e-mail and productivity. Where Android shines is its Apple-like integration with Google. Where Apple is concerned is that Android is stand alone and cloud friendly, unlike the iPhone that is mired with its ties to the physical computing world. When it comes to gaming Apple and Google add it as an extra function of the phones and the games are compliments to it.

    Nintendo and Sony have shown their ability in the portable gaming device arena, but at the expense of a different platform and programming. Can you play a PS3 game on a PSP? No. Can you play a Wii game on a GameBoy DS? No. You can play versions made for the platforms that are similar to their big brothers on the consoles, but even these portable gaming machines have their exclusive content – thus forcing their purchase in addition to their console counterparts. Microsoft competes directly with these companies on the console gaming front and is the only console gaming company without a portable gaming device. Do phones have the portable gaming power of a console or computer ….. hell no, but then neither does a PS or a DS. But this is an opportunity for Microsoft to make an Apple strategy and possibly integrate “mobile gaming” via paid developer marketplace to get a piece of the portable gaming pie. Apple has proved that the iOS can be a medium for an independent gaming (not hardcore gaming) community, so much so that you are seeing major game labels rolling out iPhone specific or ported games to the platform. Microsoft can do this too and in fact will pave the way for the portable Windows Mobile tablet that can compliment Windows and the XBox platform. This is the reason I think HP killed the Windows 7 tablet they had because as a small mobile PC it was weak and hard to use. As a tablet device it was overkill and hard to use. The iPad has proven that you don’t need a full blown Mac OS for a tablet and you don’t have to have full desktop OS functionality for it to be useful. Google has homed in on this too and the Android OS will be its only major competitor until HP perfects the Web OS from Palm to do its bid to compete against them. Microsoft can be a player her too, but they have to solve the product and marketing identity of Windows Mobile 7.

    Microsoft has the toughest act to follow and if they don’t get it right their phone OS will go the way of Palm with phones – poorly supported, misunderstood, unknown, and overlooked …. no matter what direction they take it.

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  22. This comes across as an attempt to find something negative in a story that has received positive reviews all week.
    These games are not ports from the consoles. It is simply XBOX Live enabling mobile games. This means adding a single persona across games. Support for turn by turn multiplayer and game lobbies etc…
    Something that Apple and Google will no doubt try to copy.

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  23. maybe while the google apple war continues, MS can downplay most of the hype, shave some operating expenses to maximize project profitability and offer the best service for their target market. while it builds a larger hologram department.

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  24. Maybe you should take a sample of the average gamer demographic, about ages 16-21.

    You’ll find that most of them have either basic dumbphones, or iPhones. Or maybe dumbphone + Ipod touch. Those that do, have them for games. And trust me, they are not really satisfied.

    Approx 24 million Xbox 360’s in the US alone.

    If you can’t connect the dots, you shouldn’t be an analyst.

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  25. Halo was not on the launch game list. Also a few years ago before the iPhone and the Video iPod, an interviewer asked Steve Jobs if there were any plans to add video to the iPod. he responsed by saying that “no one wants to watch video on such a small screen” Same argument you give: “Microsoft’s ever-dwindling base of mobile users doesn’t want to play “Halo” or update their cute little avatars on their phones”

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  26. For F*ck sake. Any Tom Dick and Harry is a “Tech Reporter” and thanks to this we have to read crappy columns written by poorly educated matters on which the reporters go on to write about.

    Yes you may think that Microsoft is making a “mistake” in your opinion but your not Microsoft, I think they know what they are doing more than you.

    So, XBOX Live is a brand, not a f*cking gaming platform. All thw Windows Phone 7 teams are doing is leveraging the BRAND, the login to bring additional content and some hookups the the existing system. This does NOT mean you will be playing Halo or Call of Duty on you 4inh screen. This is quite clear from just what information the average joe get, nevermind what info tech reportors are privvy to.

    I suggets if your going to write columns, do you research first and then report it, I dont want to read your nonsense opinions based upon information you dont understand or cant be bothered researching into. Probably find another job.

    Okay, writer bashing over… I believe Microsoft and the Windows Phone 7 Team have done a great job so far and looks to be a promising product based on all the information I have read so far. For the XBOX live element, I see some great mashups in the future where many games could have side elements away from the console which then plug back in to main game. Say a RPG, where you complete smaller tasks away from the console which aid the main character back in the main game.

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  27. The amazing thing is that Microsoft is putting so much effort into the gaming side, with so little effort into the basic smartphone side.

    Windows Phone 7 hasn’t even got Copy-&-Paste, because Microsoft is spending all of its time on getting Xbox games to the OS. Read down the list of missing features in Windows Phone 7, then ask yourself, what is the priority here?

    Windows Phone 7 will fail, because it is aimed at Apple’s closed iPhone of 2007, rather than being designed to compete with Android in 2011.

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  28. With BB OS 6 RIM is playing not to lose. MS is playing to win because they have little to lose.

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  29. JazzyFizzle hit the nail on the head.

    Look, MSFT has to have a big launch with WP7. They have to get a lot of units out fast to consumers if they want to reach a critical mass with developers to keep the snowball growing before it melts.

    Using their most successful consumer brand in recent times is a good tactic to move a lot of handsets out of the gate. And if they get a big push from AT&T, even better.

    This has to be a good launch for MSFT, though.

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  30. The only confused here is the author of the article ;)

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  31. It’s an incorrect assumption that MS will not have games that make sense on mobile.

    As for the focus on gaming, stats show that 70% of paid apps sold in iPhone App Store are games, so MS assumption that smartphones should focus on games is in line with what the market demands.

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  32. This is a ridiculous article which would seem to imply that full Xbox 360 games are being ported to Windows Phone 7. Had you followed the product or even seen Microsoft’s official list of games that will be available at launch, you would see that this isn’t the case.

    As for consumers wanting Xbox Live on their phone? I think that’s a very strong selling point. When you consider that the Xbox has a large loyal fanbase and given the “achievement whore” culture of a lot of the Xbox community, why wouldn’t Xbox Live integration be of interest to those consumers. Also for non-Xbox consumers, Xbox Live is a bit of a buzzword that might catch their interest.

    I’ve never been to this site before but I’m disinclined to return if this is the quality of the journalism that can be found here.

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  33. Eddie Ergonomics Monday, August 23, 2010

    I hope gaming is NOT the TOP priority on phone7 because if MS don’t get the UI right than this phone will only be popular at your favorite Tech Graveyard.

    To start with they might want to make scrolling VERTICALLY on the home screens optional as most users will soon tire from the up/down scrollmo. I suggest a quick tap customizable icon that can instantly jump between virtual screens.

    Anyway they will have their work cutout for them just to make a consitent highly-effecient (aka least taps)
    user interface BEFORE they start working on gaming and such. You can thank me laters.

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  34. As other comments have suggested, this might really be the only chance Microsoft has to stay competitive in the market. They won’t be able to break into the market with a basic strategy — the Android and iPhone have eaten up too much space. It seems like playing on the hardcore-gamer niche market might be the only way to stand up to the smart-phone giants.

    Didn’t Microsoft rake some cash away from the Wii by appealing to the hardcore gamers that didn’t want to play a cutesy kids’ game? Why couldn’t it work here too?

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  35. The definition of “gaming” evolves constantly. New technology paves the way for certain types of logistical innovation.

    It isn’t even hard to see compelling ways that mobile devices could not only provide serious platforms, but also integrate with console/pc gaming.

    Consider whether or not a WoW player would auction, farm mats, or utilize a profession via their mobile device if they could.

    Regardless of what all of those complacent companies out would have us think, innovation isn’t more of the same.

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  36. Microsoft’s mobile gaming market did not much dough, but the apple mobile applications (ipad, iphone) caught quite a good synergy.

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  37. you are not making sense.
    i plan on getting a windows phone 7
    however i probably will not even set up the xbox live tile
    how is that “forfeiting” me as a user?
    right now “business” users use blackberries and kind of wish they could use iphones etc. with wp7, you dont have to wish, thats all.
    msft has never been a niche company.

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