3 Comments

Summary:

Nokia today purchased Motally, a San-Francisco-based web and mobile software analytics firm, which is a solid step towards improving the Ovi application store. Armed with demographic, application performance and other data, third-party developers can optimize their Qt, Symbian, Meego and Java applications for Nokia devices.

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Nokia today announced the purchase of Motally, Inc., a San Francisco, Calif.-based mobile-analytics company with eight employees, for an undisclosed amount. Motally’s current tracking service, which supports iOS, Android, BlackBerry and web applications, will be adapted for Qt, Symbian, Meego and Java applications, although Nokia says current Motally customers and platforms will continue to be served.

The Motally purchase is a positive step for Nokia to make its Ovi application store more attractive to developers. A recent survey shows that 42 percent of third party developers creating software for Nokia devices rate the Ovi Store as below average when compared to competing mobile app stores. Better analytics could quickly change these kinds of sentiments about Ovi, given that such data helps identify user demographics, application performance and time spent within an app or a section of an app. Armed with this information, developers can retool their mobile software to boost revenues and target appropriate audiences.

While the terms of the Motally sale aren’t available, there is a prior Nokia tie-in, which could help explain why Motally was chosen as an acquisition: Motally is backed by BlueRun Ventures, an early-stage venture capital fund that formed in 1998 as Nokia Venture Partners and became BlueRun in 2005. Additionally, BlueRun co-founder and current partner, John Malloy, held a prior management position at Nokia.

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  1. never heard Motally before…

    why didn’t Nokia create it themselves…?

  2. Ed McLaughlin Sunday, August 22, 2010

    Nokia’s acquisition makes a lot of sense. Device makers need to prove why developers and publishers should use their devices. What are users actually doing with the phone? Are they using the features and functionality, or are they just downloading them? A good analytics package will provide these answers – and a lot more.

    Shouldn’t other manufacturers do the same thing? If mobile is about connecting more deeply with consumers, wouldn’t you want the tools to ensure that you’re actually doing just that?

    Seems to me that we need less mobile hype and a lot more proof. And Nokia took a big step in this direction. Smart move.

  3. What’s It Like to Develop Apps for Nokia Phones? « Wednesday, September 15, 2010

    [...] so developers can iterate more often. Another opportunity lies in application analytics, but Nokia’s recent purchase of Motally should address that over time. And Rosin told me that his team codes the Qik application to provide [...]

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