Comments on: Facebook Places: The Real Target Is Yelp

By: Les Médias Sociaux et les Marques : La Bataille de la Matérialisation. Nouveaux Formats, Nouveaux Enjeux.

Sat, 11 Sep 2010 13:15:59 +0000

[...] s’écharpent sur un marché très juteux lui aussi par ailleurs, celui de la musique. Facebook se positionne clairement sur un marché qui présente un potentiel au moins aussi grand : la base de données [...]

By: Tarik Sansal

Tarik Sansal — Sun, 05 Sep 2010 20:21:15 +0000

There are many ways to approach local, most valid and viable but few will be transforming. It is difficult for a large company and brand such as facebook to execute a strategy around this niche. Existing players can co exist but new models around local and hyperlocal could aggregate users and audiences better. Established audiences and users are a benefit but can also require significant initiatives to educate their audiences to modify their original use (with great risks of them cannibalizing their traditional business). A new brand with a strong hyper local product could be better positioned to execute in this space.

Tarik Sansal
Romio

By: Curns’ Ad Links for 24 August 2010 — curnow.org

Curns’ Ad Links for 24 August 2010 — curnow.org — Tue, 24 Aug 2010 18:27:30 +0000

[...] Facebook Places: The Real Target Is Yelp Facebook’s real focus with this launch isn’t individual users or even Foursquare: instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp. (tags: onlineadvertising mobile local geolocation) [...]

By: Wilhelm Greiners Communitainment-Blog » Blog Archive » Pixeln, schwindeln, vereiteln - Privatheit im Facebook-Zeitalter

Mon, 23 Aug 2010 16:32:16 +0000

[...] Gold wert – Places könnte locker Facebooks einträglichster Dienst werden. Entsprechend wurde auch schon spekuliert, dass weniger Communities wie Foursquare und Gowalla, sondern vielmehr Online-Branchendienste wie [...]

By: Facebook is the new Google | it-idiots

Facebook is the new Google | it-idiots — Sun, 22 Aug 2010 12:15:37 +0000

[...] services aren’t the only apps bound to get hammered by Facebook Places. Mathew Ingram at GigaOm makes a strong argument that the next victim is Yelp, the social food network that many people — [...]

By: Mathew Ingram

Mathew Ingram — Sat, 21 Aug 2010 17:35:38 +0000

Great post, Adam — I like your point that “a click is a click, but a like is a lead.”

By: Mathew Ingram

Mathew Ingram — Sat, 21 Aug 2010 17:34:05 +0000

That’s a good point, Brian.

By: Mathew Ingram

Mathew Ingram — Sat, 21 Aug 2010 17:32:56 +0000

You’re welcome, Meg :-)

By: Hippy Hop

Hippy Hop — Sat, 21 Aug 2010 13:19:15 +0000

That is more likely be affected by FB Place. FourSquare CEO had already said that they will collaborate with FB place and that they will unlikely be affected by it. Can’t wait tosee what Yelp management has to say with this.

By: Facebook Makes Its Pitch for Places [VIDEO] · tappedmarketing.com

Facebook Makes Its Pitch for Places [VIDEO] · tappedmarketing.com — Sat, 21 Aug 2010 13:05:55 +0000

[...] believe that it spells big trouble for Foursquare, while others point to its potential impact on Yelp and countless local [...]