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Summary:

The iPad is getting some love with prominent mentions by leading media companies in their plans to expand delivery of video content. Both HBO and Verizon FIOS discussed plans to bring streaming video apps to the iPad.

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The iPad is getting some love with prominent mentions by leading media companies in their plans to expand delivery of video content.

Both HBO and Verizon FIOS discussed plans to bring streaming video apps to the iPad. The HBO Go program will provide on-demand access to HBO subscribers, while the Verizon plans are focused on streaming live TV over your FIOS connection to your home. The iPad is a great device for watching video, and these announcements also indicate the importance of the App Store in providing a simple method for content providers to reach customers on iOS devices.

HBO Go

Eric Kessler, co-president of HBO, recently revealed plans for HBO Go on the iPad. HBO Go will provide about 800 hours of programming to HBO subscribers at no additional cost. This content will be available through all major cable systems, online from Comcast’s Fancast and Verizon FIOS, and on Apple’s iPad and other devices. The iPad app will be a great way to catch up on episodes of HBO original programming, as well as dive into the catalog of hit movies available on the service.

Verizon Live TV

Our sister blog NewTeeVee covered a Verizon FIOS press briefing where CIO Shaygan Kheradpir demonstrated a new iPad app that provides live TV…at least while you’re at home and directly connected to your FIOS service. This streaming app is based on the idea that the iPad is just another screen that is displaying content coming down over the existing FIOS pipe. Verizon expects to have all its content partners on board for launch early next year. It is also working on a new VOD service that will eventually come to the iPad as well.

Dish Network

Announced a couple of weeks ago, Dish Network is bringing streaming video to the iPad sometime in September through its SlingBox technology. Dish has a new DVR with SlingBox built-in, and it will be releasing a free app for the iPad that will work with this DVR, much like the existing SlingPlayer Mobile app ($29.99) works with a stand-alone SlingBox. You can schedule the DVR to record your favorite programs and then access those saved recordings from anywhere with the iPad app, which also serves as a remote control for the set-top box.

The App Store is the Future of Video Services

In a post last week, I put forth my belief that the future of video is through apps rather than the iTunes store. For one thing, an app gives the content provider an opportunity to interact directly with the customer to both learn more about them and to pitch additional products. Apps also provide flexibility for all three services to leverage their existing technology to deliver their service. HBO Go is Internet-based VOD, the Verizon service is live streaming, and Dish relies on a media server (SlingBox) embedded in its DVR set-top box. These services (and the content licensing models behind them) wouldn’t work in the iTunes Store, which is based on purchasing video content. Renting is available for movies only.

The large number of iOS devices — not just iPads but iPhones, but the iPod touch as well — has caught the attention of content providers. The App Store, while carefully controlled by Apple, is open enough that these companies can bring their content to customers using different technologies and still comply with their existing licensing agreements. I expect many more services like these to pop up over the next year or two. It’s a big win for everyone, content providers, customers and, not least of all, Apple, which stands to sell millions more iPads and other iOS devices this year.

Related GigaOM Pro Research: The iPad: Cable TV For Publishers?

  1. There sure will be alot of activity surrounding the iPad apps. I myself is involved in promoting Apple apps on http://www.appgiveaway.com and I have seen a steady increase of iPad apps being featured on the site :-)

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  2. With the fourth quarter approaching and iPad sales expected to sky rocket during the holidays, now is the time for media owners and web video publishers to get their iPad HTML5 adaptive bit rate streaming / dynamic video ad insertion and geo-targeted interactive overlay strategy in place.

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  3. UK ONLY – Live Free TV
    http://ipad.tvcatchup.com/

    Most of the Free to Air Channels.

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  4. It’s interesting that companies are looking to mobile apps for video streaming services, but it’s even more interesting that they are all focused on Apple devices! While the iTunes store is obviously a big draw for video, companies need to consider their long-term strategy when investing their mobile dollars solely into one device. I work for Kony Solutions, and there are so many other tablets and devices in the pipeline this year that will look to rival the iPad and iPhone user experience when it comes to video (HP Slate? Windows 7 Phone?). Companies should be looking at how to future proof these video applications and leverage a single application definition to make them available across all devices, to all potential consumers.

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    1. @John Stewart — so you are suggesting — what? That content providers not release iPad/iOS apps and instead sit and wait for vapoware from HP and Microsoft to materialize? So then they can do — what exactly?

      It makes perfect sense to support the iPad now, and worry about any other platform if/when it attracts significant market share.

      Win7 has about as much chance for that as the Zune does. Heck, it will be competing with the Zune as Microsoft can’t even bring itself to go with a single mobile OS strategy.

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  5. Too bad AT&T has capped data, for us late comers.

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