4 Comments

Summary:

White-label video management firm Brightcove today touted aggressive expansion, doubling the number of customers it has signed up since the beginning of the year. The company, which is positioning itself for an IPO sometime in 2011, also announced some key executive hires.

brightcove logo

White-label video management firm Brightcove today touted aggressive expansion, doubling the number of customers it has signed up since the beginning of the year. The company, which is positioning itself for an IPO sometime in 2011, also announced some key executive hires.

Brightcove’s customer count has increased to 1,800 — doubling since the beginning of the year — as it expands into new verticals and international markets. The company named a bunch of new customers in its latest release, including American Standard, Audi France, D-Link Systems, Electronic Arts, EMI Group, Federated Media Publishing, Financial Times, Macy’s, Nikkei, Turner Broadcasting, University of South Carolina, Virgin Media and Werner Publishing.

Part of that customer growth can probably be attributed to the release of Brightcove Express, an entry-level offering for companies that don’t necessarily need its full suite of video publishing capabilities. Starting at $99 a month, Brightcove’s Express plans gave small and medium-sized businesses an easy and cheap way to begin managing and publishing videos.

The customer growth also stems from rapid growth in international markets, including Japan, where it has introduced a fully localized video management platform. Brightcove began serving Japan in early 2008 by establishing a subsidiary there, called Brightcove KK, with a $4.9 million investment from local strategic partners Dentsu, J-Stream, transcosmos and Cyber Communications, Inc. (CCI). To continue to spur that growth, it’s hired former Citrix Systems exec Dennis Rose as its VP for the Asia-Pacific (APAC) region. In his new role, Rose will oversee Brightcove’s expansion in key Asian markets.

Brightcove has also expanded aggressively in Europe, as it added offices in France and Spain to complement existing operations in the U.K. and Germany.

Related content on GigaOM Pro: Not Your Grandfather’s Streaming Video Business (subscription required)

You're subscribed! If you like, you can update your settings

Related stories

  1. [...] NewTeeVee wrote, it looks like an IPO is on its way for 2010, which would make Brightcove, from my [...]

    Share
  2. [...] BrightCove said in a release on Wednesday that it is seeing strong interest in its video platform product offering saying "that the company has doubled the size of its global customer base in the first half of 2010 to more than 1,800 media publishers in 48 countries." Read it. And, more from NewTeeVee. [...]

    Share
  3. interested... Tuesday, August 31, 2010

    Great article, Ryan.

    It sounds like things are going really well at Brightcove but are they really? Have been hearing that they are losing share against Ooyala. Is there any truth to that?

    Share
  4. [...] and added former EMC exec Paul Goetz as its new sales SVP just a few months later. It has also expanded aggressively in Europe and Asia-Pacific with new [...]

    Share

Comments have been disabled for this post