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Summary:

SocialFlow, a New York-based social media marketing startup backed by Betaworks, recently studied clicks on the Bit.ly links shared by one of its client’s Twitter accounts for two months to see trends in the way people use Twitter and the content they find on it.

SocialFlow, a New York-based social media marketing startup backed by Betaworks recently studied one of its clients with more than 500,000 Twitter followers and came up with some unique lessons. The company looked at clicks on the client account’s Bit.ly links for two months to see trends in the way people use Twitter and the content they find on it.

One of the biggest lessons: Twitter usage jumps pretty sharply on mobile devices versus desktops on the weekend.

According to SocialFlow’s analysis, on Saturdays nearly 41 percent of all clicks came from mobile devices. In addition, folks who were checking tweets from mobiles are also “also reading long-form content that appears (in link form) in their Twitter timelines,” SocialFlow notes on Betaworks’ blog.

* Mobile usage is really important – at the peak (at 8 p.m. on Saturdays), an average of 41% of all clicks came from mobile devices.
* Weekends generally have a higher percentage than weekdays. (It’s good to know you’re not just shifting from following Twitter on your office PC to following Twitter on your home PC. You’re using Twitter on your phone!)
* Friday night looks more like a weekend, and Sunday night looks more like a weeknight. (Your mother will be happy to know you’re staying home on Sunday nights.)
* People are less likely to click from their mobile devices in the middle of the day and wee hours of the morning than during morning rush hour or at night

Related content from GigaOM Pro (sub req’d): Twitter Annotations and the Future of the Semantic Web

  1. Very interesting.
    Given that Twitter is growing globally and people seem as comfortable with the service on PCs and smartphones, the future sure looks bright.

    IPO when;-)

  2. These is really great! I usually twitter in my mobile and there’s no difference between PC’s usage and mobile usage of mobile. As long as the internet is fast twitter and other social networking site are the best in mobile phones.

  3. Not surprised at all by any of these stats but it’s nice to see all of our intuitions quantified. Does anyone know what time zone this chart aligns to?

    1. Joseph, I was wondering the same thing. After reading more carefully, my guess is EST. The company is New York City based.

  4. We had a few questions regarding the timezone of the graph and whether we mapped clicks to the time in their respective zones.

    1) All times are Eastern
    2) We did not normalize clicks to the times in their respective zones. The main reason that we did not do this is due to the way SocialFlow looks at tweets. Ultimately, when you send a tweet, it will go to all of your followers at the same time, regardless of what timezone they are in. We therefore felt it was appropriate to lump all the timezones into one.
    3) As the client writes English-language articles, the majority of the client’s readers are likely clicking from US timezones.
    4) The general trends, i.e. weekend higher than weekday, night higher than day, still hold even without accounting for the aggregation of timezones.

  5. hi, from France, i tweet from mobile every week-end and at night.

    bye

  6. Very interesting. I am considering to get a new phone which can use twitter easily.

    1. yeah me too!

      sotrue

  7. Very interesting observation. Yet another great opportunity to take advantage of for marketing on weekends. Thanks for sharing this one!

  8. Wish there was one sign on code number. ID and password in one
    six digit line. Mobile phone sign in is a pain!! Can you guys
    work on that issue? Other the that, Love to mobile tweet!!

  9. Ofcourse it is! Beceause the main part of the people are free in their weekend, and can’t tweet after their work computers, en are going to do some activities. :/

  10. hi,, Awsome one,, superbb. I’m tweeting always.. via mob/web.. nice,, I hope itt again.

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