Bazaar Labs, maker of the Miso TV check-in app, has rolled out new features that will allow users to interact with friends and engage more with the programming they watch. The app maker has also announced a partnership with WE TV to drive interest in Bridezillas.


Bazaar Labs just released a new version of its Miso TV check-in app that allows users to interact with friends and engage even more with the programming they watch. The app maker has also announced a new partnership with WE TV to drive interest in original TV series Bridezillas.

The newest version of the Miso app now allows users to comment on and “like” check-ins from anyone else using the app, and it will send notifications via email to let them know when their check-ins have been commented on. The new app also lets users designate “favorite” shows which they can “quick check-in” to. In addition to its integration with Facebook and Twitter as a way to find friends, Miso now lets users choose friends from their address book to invite to use the app.

Miso announced a partnership with WE TV this morning which will grant virtual rewards to users who check in to the Bridezillas page. In addition to unlocking new badges, like “Cake Smasher” or “Veil Thrasher,” repeat users will also get access to exclusive video clips and photos that become available for viewing in-app.

Offering video clips and other exclusive content is one way for Miso to step beyond the games-based badge rewards that are offered by other social viewing apps like Tunerfish and Philo. Granting multimedia rewards will help drive engagement from its users, by keeping them exploring new content longer in-app.

Related content on GigaOM Pro: Report: The In-App Advertising Landscape (subscription required)

You’re subscribed! If you like, you can update your settings

  1. Miso and Bridezillas Tie the Knot « Thursday, August 12, 2010

    [...] and Mashable have also written about the partnership here [...]

  2. Can Miso, Philo and Tunerfish Compete With CBS’ Social TV App? Friday, August 13, 2010

    [...] 7:27am No Comments    0 Social TV is all the rage these days, with startups like Bazaar Labs and Philo pushing apps that allow Foursquare-like check in functionality and virtual rewards while [...]

  3. Miso Releases Android App Monday, August 16, 2010

    [...] release of the Miso Android app comes just a week after Bazaar Labs updated its iPad and iPhone mobile apps to give users more tools for social sharing. The Android app carries over all the same [...]

  4. Broadcasters: Keep Viewers On-site, Get More Social Monday, September 13, 2010

    [...] broadcast networks are beginning to experiment with social sharing through social TV apps like Miso, Philo and Tunerfish, which entice users to “check in” to their favorite programs and [...]

Comments have been disabled for this post