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Summary:

This evening we’re launching another redesign of all the network sites to bring them under one unified “GigaOM” experience. From a pure design perspective, it’s not a major visual change, but the navigation across all of the sites is a pretty significant change.

TAB

Nearly nine months ago, GigaOM began a network-wide redesign of all our sites. TheAppleBlog’s overhaul was launched in late March of this year.

More recently, we released the GigaOM iPhone App, which aggregates all the major content from our network, and what we found was that users are spending huge amounts of time reading content…much, more time than on our separate websites. Om touches on this more:

Little did we know how that app would change everything. It brought home a series of lessons about how people view and interact with our content. One of the biggest lessons of the iPhone app was the extremely high amount of time users spent per session, thanks to us unifying the content from all our sister sites into a single stream. It made us realize one basic fact: the readers appreciated the diversity, depth and deftness of our content, regardless of which network blog it came from. On an average, those who use our iPhone app spend over 15 minutes per session, with a couple of sessions daily. And that is with all the notifications turned off.

So, this evening we’re launching another redesign of all the network sites to bring them under one unified “GigaOM” experience. From a pure design perspective, it’s not a major visual change, but the navigation across all of the sites is a pretty significant change. This change will surface content from the entire network much more efficiently, and ideally, introduce you to new content that you otherwise may have missed.

TheAppleBlog’s content will not change. We’ll continue to bring you the same news, walkthroughs and real-life application that you enjoy. The places where you consume our content won’t change either. As a reminder, here are all the ways, in addition to the site, that you can find us:

We hope you dig the new changes! Let us know what you think below in the comments.

  1. I liked the old design better. But hey, as long as the content stays good, everything is :)

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  2. The quicksilver guide is an empty page but links within the site still point to it.

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    1. Looking in to that now. Sorry about that!

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  3. the giga om banner looks ugly…sory but it should be clear what website iam on. And iam on theappleblog not gigasomething

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  4. It’s kinda ugly. The last one was brilliant. Now it’s A: ugly B: hard to tell which site I’m on..

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  5. Much prefer the old version. TAB’s logo is better, too.

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  6. Hey…Who replaced The Apple Blog with this ugly Gigaom site?

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    1. Could not agree more.

      I used to read news.com until their recent change made it just unusable. Same thing going on here. Good luck.

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  7. I like it.

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  8. Dave Franklin Friday, August 13, 2010

    Awful redesign. Very obviously the work of your corporate overlords, the end user was probably not even a consideration. Look at that TINY Apple blog banner! LOL. This site used to have a really nice character, visually speaking.

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  9. I thought it couldn’t get worse than the previous one. I was wrong. Sorry, but you could have just reverted to the original design. It looked good and was very original and Apple-like. This one leaves lots of wasted space (Honestly! Object spacing overkill!), makes the TAB logo smaller than the average ad banner and overall just doesn’t look like the TAB we know and love.
    Apple’s design is about minimalism and compactness, and, while you certainly shouldn’t be copying Apple, you also shouldn’t go the exactly opposite direction. The new TAB look is not a bad design, but it doesn’t suit TAB at all and is insanely hard to use on small displays, like the iPad’s, the 13″ MacBook’s or my 12″ PowerBook’s. And don’t even get me started on how it looks like on an iPhone! You should at least install WPTouch or something.

    On the plus side, the featured content brick now has better overview. Still, the simple featured-content-space-wasting-brick-less classic design IMO is king.

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  10. I have no idea who GIGAOM is and I don’t really care. I visit the Appleblog and that’s it – I don’t care about his sister, brother or parent. I prefer the previous look.

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