Chinese video site Tudou, which says it’s trying to transform itself into a “media house” complete with original video programming, has raised yet another huge round of funding: The company has raised $50 million in a fifth round, bringing its total backing to $135 million since its start five years ago.
Tudou currently features a big archive of user-generated (and uploaded) clips. The company, however, now says it wants to launch more professional content and is debuting its own original “drama series” this fall.
The funding comes as money is rushing into the Chinese online video market, which is much less consolidated than that in the U.S. rival Youku raised $40 million in a funding round in December and said at the time it was in active discussions to add $40 million more, bringing its own backing to $110 million. Late last year, Shanda (NSDQ: SNDA) also purchased VC-backed user-gen video site Ku6 in a deal worth up to $50 million.
Tudou says that Singapore-based PE firm Temasek Holdings contributed $35 million of new round, while existing investors put in the other $15 million. More details in the release.