This is a great idea…
Haymarket Media Group is launching a new web title, Windpower Intelligence, that’s powered by outside niche content aggregator StrategyEye.
The website, piggybacking Haymarket’s existing Windpower Monthly subscription magazine, comprises a mix of the mag website’s material but a big dose of news from third-party sources filtered by StrategyEye.
The content is delivered by push alerts, reports or in web dashboards.
There’s plenty of scope for targeting niche intelligence publications at sector decision-makers. Also in the environmental sector, Custom Communications produces a regular sustainability report – human-aggregated round-ups of sector news – for HSBC.
Windpower Intelligence is powered by StrategyEye Publisher, a software-as-a-service platform the company launched recently to let publishers host their own outputs for StrategyEye’s index of 400,000 daily filtered articles.
The new site has a free trial before a subscription cost, which isn’t detailed on the site.
Shipping info provider Lloyd’s List launched Lloyd’s List Intelligence in March (though not on this platform) – a site with detailed articles and data on shipping companies.