Summary:

This is a great idea…

Haymarket Media Group is launching a new web title, Windpower Intelligence, that’s powered by outside niche content…

This is a great idea…

Haymarket Media Group is launching a new web title, Windpower Intelligence, that’s powered by outside niche content aggregator StrategyEye.

The website, piggybacking Haymarket’s existing Windpower Monthly subscription magazine, comprises a mix of the mag website’s material but a big dose of news from third-party sources filtered by StrategyEye.

The content is delivered by push alerts, reports or in web dashboards.

There’s plenty of scope for targeting niche intelligence publications at sector decision-makers. Also in the environmental sector, Custom Communications produces a regular sustainability report – human-aggregated round-ups of sector news – for HSBC.

Windpower Intelligence is powered by StrategyEye Publisher, a software-as-a-service platform the company launched recently to let publishers host their own outputs for StrategyEye’s index of 400,000 daily filtered articles.

The new site has a free trial before a subscription cost, which isn’t detailed on the site.

Publisher also powers Strategic Defence Intelligence and World Textile Information Network Intelligence.

Shipping info provider Lloyd’s List launched Lloyd’s List Intelligence in March (though not on this platform) – a site with detailed articles and data on shipping companies.

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