Summary:

Today on the Net: Will Ferrell stars in an exclusive Wired iPad app video, Howcast is clocking 25 million video views per month, network execs want more ad dollars for TV Everywhere content and 3G iPhone users can now install Facetime by voiding their warranty.

Cable Networks Warn of TV Everywhere Failure; execs from MTV and Discovery say TV Everywhere will be a dud without proper ad revenue. (Light Reading Cable)

Howcast is Innovating in Crowded How-to Video Market; Howcast is producing 400 videos a month, generating some 25 million playbacks. (VideoNuze http://www.videonuze.com/blogs/?2010-08-02%2011:01:39/Howcast-is-Innovating-in-Crowded-How-to-Video-Market/&id=2654)

My3G Brings FaceTime to 3G; Jailbreak app makes it possible to run Facetime video chat application on 3G iPhones. (ReadWriteWeb http://www.readwriteweb.com/archives/my3g_brings_facetime_to_3g.php)

Bravo Now iPad App Launched To Promote Season Finale Of Bethenny; iPad app offers fans of the reality TV drama virtual :viewing parties.” (paidcontent)

App Watch: Playing a Game on Your TV With iPad and iPhone; Chopper 2 game can be played on the big screen and controlled with iOS devices. (WSJ Digits)

Charter Will Test TV Everywhere; Charter Communications rolled out a test trial of a multiplatform programming offering to as many as 10,000 subscribers last week. (Multichannel News)

Wired to Produce Short Films For iPad; for-sale videos, including one starring Will Ferrell, will only live on the iPad, but sample clips will be available online. (Mediaweek)

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