The reality for anyone who does most of their work online is that information is endless, and keeping up with the most important information without becoming overwhelmed can be quite a challenge.

The reality for anyone who does most of their work online is that information is endless, and keeping up with the most important information without becoming overwhelmed can be quite a challenge. As a community manager, I have to be able to process large quantities of information quickly and efficiently in order to do my job, but it’s easy to forget that not everyone lives in my world.

As I work with colleagues to help them get more involved in the community, the most common complaint is that they won’t be able to read everything and can’t keep up with the volume of information coming into the community. However, the key is not to try to read everything, but to learn how to filter and find the information that you do need to read.


Most email clients have various options for filtering and processing at least some of your email automatically, which allows you to get through your email more quickly. I send community posts from mailing lists or forums to a folder with a threaded view, while also keeping them in my inbox. By keeping them in a threaded view, I can review all of the related posts together, which reduces the time I spend paying attention to each one since I can follow the entire thread. I also take similar actions for other information or community-generated traffic. This allows me to very quickly process certain types of high-volume email traffic.

This same principle holds for other kinds of information. I also filter my RSS feeds using Yahoo Pipes to automatically increase the relevancy of what I read; you can use similar searching and filtering on other types of data that has to be processed and dealt with quickly.

The Art of Skimming and Processing

I’ve talked before about embracing inbox zero. One of the keys to maintaining inbox zero is to be able to quickly skim through your email to process everything and decide whether you need to archive it or put it in a folder to respond later. The filtering techniques talked about earlier allow me to very quickly skim certain types of email while spending more time on others. Accepting that you can’t possibly read everything and staying disciplined about processing your email really does help you get more of the right things accomplished, rather than spending all day reading email without getting to your real work. I also use my phone to process email by setting up my “must respond” folder on the server, along with an “archive later” folder: a temporary folder where I can put email that can be easily dumped into the real archive folder on my hard drive when I get back to my laptop to save server space.

Like the filtering tip, skimming and processing can be applied to many other types of information. You can quickly get through your RSS reader if you flag or star items to read later when you have more time, and you can use various bookmark services to tag articles to read later. I also do this with Twitter by marking tweets as favorites from my phone if they contain a link that I want to read when I get back to a bigger screen or when I have more time.

Prioritization and Time Chunks

Getting through large quantities of information quickly also depends on prioritizing content to deal with important things first while also being able to work in chunks where you can be the most productive. For example, I use a color code system for emails from people who generally send me important email: my boss, the people who report to me, and a few others. By having these in orange, I can quickly see at a glance which emails should be read right away, and I prioritize this email over other types of email. I also try to process my email in big chunks; for example, my community has quite a few people from Europe and Asia, so the volume of email in the morning can be a bit intense. Since it doesn’t take too much effort to skim and process the mailing list email, I try to do it first thing in the morning while I’m making that first pot of tea. The key is that I’m only processing it to find the email that I need to do something with, but I wait to respond until I’ve had time to drink that first cup.

I do something similar with my RSS reader. I set aside chunks of time to spend reading feeds and have carefully prioritized folders with the most important feeds in folders near the top with less important feeds in folders near the bottom that I rarely read. I also set aside chunks of time to spend reading forum posts and other community activities.

These are just a few examples of ways to handle information overload with a focus on email, since that seems to be where most people get overwhelmed to start with. However, these tips also apply to handling information overload of other types.

How do you handle information overload?

Related GigaOM Pro content (sub. req.): Enabling the Web Work Revolution

You’re subscribed! If you like, you can update your settings

  1. My take, but on information overload, not e-mail overload:


  2. We were talking about the need for better filters last night, using twitter lists to do some of that sorting for us. Thanks for posting your other hints and best practices. Much appreciated.

  3. I recently attained inbox-zero and I have to say, it’s one of the greatest feelings. I end every day with no messages in my inbox or sent folder. Small management and business emails are dealt with and deleted and customer related information goes into customer related folders. Only once I’ve had to ask someone to resend something because I deleted before I was finished, which is not as embarrassing as you might think.

    As for filtering RSS. I’m blown away that Google Reader hasn’t implemented filtering options similar to email filtering. I should be able to auto delete posts by key words in title or content or if they are older than a day, etc. Reader is great but it hasn’t really changed or updated since they released it and it’s now falling behind the curve.

    Just my $0.02,

  4. Atle Iversen Friday, July 30, 2010

    (Shameless plug)
    My companys product PpcSoft iKnow was created to manage information overload, so I just have to plug it a bit :-)

    My 2 cents on email, information overload, filtering etc:

    (/shameless plug)

  5. Mark Nicholson Friday, July 30, 2010

    Feed aggregators, RSS readers, VAs,

  6. links for 2010-07-30 | Stratepedia Blog Friday, July 30, 2010

    [...] Tips for Handling Information Overload (tags: productivity) [...]

  7. Promotional Travel Mugs » Is there anyway to start your period sooner? YES, it worked for me!? Friday, July 30, 2010

    [...] Tips for Handling Information Overload [...]

  8. Ahmed Hindawi Saturday, July 31, 2010

    You may be interested in http://www.uFollow.com which provides a structured index of blog posts.

  9. Social Media Management – Watching The Chick-Fil-A Cows Saturday, July 31, 2010

    [...] Tips for Handling Information Overload [...]

  10. My Email INBOX is clean. But in the Feed reader there are like 1000+ unread stories every day! I think I really need to give time and unsubscribe the ones i never read…Nice Post!

  11. Great Tips! Better Filtering can save you a lot of stress caused due to the information overload. Fortunately I’m using an Email Management software – Taroby http://www.taroby.com which works pretty well against email overload. Twitter/Facebook notifications are filtered out by the software automatically.

  12. Antonio Piccolboni Monday, August 2, 2010

    I built my own solution because I wanted something that used machine learning, which is more powerful than keyword filtering, and I wanted something that fit my workflow, like pipes it takes a feed in, produces a feed out. It’s open for business, anybody please check it out and let me know what you think.

  13. Jack Phatudi Monday, August 2, 2010

    Would like to read the tips

  14. How we handle information overload « What Matters Now Tuesday, August 3, 2010

    [...] information overload Last week we found an article by Dawn Foster on WebWorkerDaily.com about handling information overload.  Dawn provided some great tips for managing the massive amounts of information that each of us [...]

  15. Tips for Managing Social Media Information Overload Friday, August 6, 2010

    [...] Tips for Handling Information Overload [...]

  16. Tips for Managing Social Media Information Overload « Dave Saunders Friday, August 6, 2010

    [...] week, I gave some tips for managing information overload, primarily with a focus on dealing with email overload. I wanted to follow up this week with a few [...]

  17. Tips for Managing Social Media Information Overload | Hector Alvarez Friday, August 6, 2010

    [...] for Managing Social Media Information Overload Last week, I gave some tips for managing information overload, primarily with a focus on dealing with email overload. I wanted to follow up this week with a few [...]

  18. Virtual Subcontract Team Friday, August 6, 2010

    Thank you for these tips. I like to take advantage of some of the online tools for filtering blog articles. When I’m able to do an automatic daily search at the end of the day I can scan all at once.

  19. Blogging Elsewhere « Fast Wonder: Online Community Management Sunday, August 8, 2010

    [...] Tips for Handling Information Overload [...]

  20. John Arundel Monday, August 9, 2010

    Excellent piece – I’m always surprised that more people don’t do this. I don’t think I could go back to the old way of being continually nagged and interrupted by email all day along.

    I recently wrote a survival guide for technical folk struggling with email overload which has some more tips on how to get to Inbox Zero:


  21. Great post!

    I use http://www.netvibes.com to aggregate blog entries. And I use http://www.x1.com to confidently delete emails instead of file them…because I know it will help me find any email (or any other computerized piece of information) within seconds without weighing down my machine like Google Desktop Search seemed to. I’m a big fan. Here’s a short post on the tool. http://www.lifecontained.com/productivity-blog/bid/35530/How-to-Organize-Email-Don-t

  22. Tips for Handling Information Overload: Too Much Content Friday, August 13, 2010

    [...] sources. In my past two posts, I provided some tips for managing information overload coming in via email and social media. Another source — and probably the one most people think about when you [...]

Comments have been disabled for this post