If (and that’s already a big if) Google TV becomes a success, then expect TV makers to build it in, with no additional boxes being needed, in less than 6 months (from the day GTV is seen as a success).

It is abundantly clear that you will need to upgrade the guts of your system (either buy a Google TV STB or a TV with built-in Google TV) if you want GTV. Adding a mere peripheral, however nice, will be of no use. And I expect both the box makers (in the short run) and TV makers (eventually) to build in GTV – full keyboards, cams, mice into a bundled offering. Adding the Logitech logo will not make this cheaper. And most likely, not any better (given the likely “open” approach that GTV will take).

Look at current highend TVs – the Sammy has a touchsreen remote, the Vizio has a slider QWERTY pad, all Skype-enabled TVs come with built-in cams. Given this, I don’t see GTV changing the fortunes for Logitech.

1-Google TV Open platform and PR machine

2-Logitech is Behind in full force, the Revue Box and the Accessories that needed for the Experience. (Harmony Remotes, HD Web cams, Apps, Special Keyboards/Remotes, etc)

3-Variety of Applications and experiences *TV HD Video Calling between TVs or TV-PC or TV Smartphone/Tablets , Music and Video Streaming, Internet Browsing on Bedroom or living room without PC, online shopping,Watch Archived family or biz Pictures or videos, Play Internet games on TV. and more will be unveiled

4-Technology support, Bandwidth and HD TV ~60M units in US and growing.

5-Logitech ,Intel, Sony , DISH NETWORK & Best Buy support from the start

1st Open Platform and not like Apple.

2nd Behind it the Goggle Internet & PR Machine

3rd Supported by Mega companies each in it’s
space, logitech, Sony & Intal & Cable companies

4th Technology in ther in 2010 ,Internet bandwidth support the project, Wired or Wireless, HD TV is ~60M units in the US and growing.

5-Digital Media & living room, Video calling and Mobile Gadgets the trend of Today and tomorrow