Is social media pure chaos to you? Do you feel stressed out just thinking about engaging in social media channels almost as much — or more than — actually doing it? If so, what can you do about it? How can you better understand and utilize social media-powered communications tools and tactics?
I’ve been exploring, writing and podcasting about how our lives and our work have become inundated with technology, information and connectivity, and trying to figure out what this means to us holistically — that is physically, mentally, emotionally and even spiritually. I call this project The Zen of Being Digital.
Social media is merely an extension of the things that many of us have already learned about via online communications, connections and communities:
- People want to communicate with other people.
- People want to connect with like-minded people and form communities.
- People want to access information that is useful to them in some way.
- People want to share information with others and to be recognized by others.
Let’s face it: We’re human. We will create, gravitate toward, and use the technologies that help us get closer to other people in some way — even if it is merely virtual.
How Can We Use Social Media to Complement Human Nature?
I’d like to share a framework for thinking about social media engagement and interactions based on the premise that social media is merely an extension of what we already know about interacting with others online:
- Who has reached out to you? Someone reaching out to you is an effort that should be honored, so pay attention to your direct messages on Twitter and the messages in your Facebook Inbox and respond if people are making a connection with you.
- Who is trying to reach you? Not everyone can reach you directly in social media so pay attention to overtures, such as @ messages on Twitter and comments on your Facebook Page, and respond.
- Who are you trying to reach? The beauty of social tools is that you, too, can reach out to make connections with others through a myriad of tools and features. So choose your connections wisely and rather than always casting wide nets, find ways to zero in on making fewer, more meaningful connections.
- What do you have to share? The more you connect with others via friend, fan, and follower-type connecting tools, be thoughtful about how and what you share and why you share it, keeping in mind that you can strengthen your connections with value and sever them by being thoughtless.
A fifth piece of this framework is something companies look to do, and while I’d argue it is time consuming, it can be an effective way of reaching others: “How can you support a forum where others can connect?” Or put in another way, how can you build and nurture a community to help others connect with like-minded people and with the company who is hosting the community platform?
If all of us approach social media tools with a basic notion of how to frame our activities on our blogs, via microblogs, in social networks, and on other sites that facilitate connecting and sharing, we begin to pave a path for more purposeful and less chaotic interactions. We’ll make more meaningful connections. We will feel less stress and strain.
Reframing How You Think About Social Media
We are overloaded. There are always going to be new things that attract our attention or seem to demand our time. Just remember that technology is neither good or bad. Social media isn’t the greatest thing to happen to our world or the worst thing. How we use social media, however, can be the difference between enhancing our communications and spiral into an endless time suck.
To truly “master” social media — or any technology for that matter — try applying these principles to the way you adapt and adopt new things:
- Attention. Pay close attention to the handful of quality tools that can help you reach the people you want to reach and achieve the objectives you want to achieve. Don’t let yourself get distracted by the “next big thing” but find your focus and direction and give it the attention it deserves.
- Intention. Get to the heart of what you are trying to achieve using social media tools. Be honest about it not just to others but to yourself as well. A negative intention can repel others as much as a positive intention can attract.
- Discipline. Only you can truly manage your time and attention. Be more diligent about how you spend your time online. Only you can make the difference between frivolous time-wasting and gleaning real benefits from social networking.
- Awareness. As you adopt new technologies and add new communications methods to your daily routine, be intensely aware of its affects on you and on those around you. Modify your behavior if your choices are causing unnecessary stress and strain.
- Openness. Social media tools are not “hard to use,” or “frustrating” or “time-consuming.” We tend to cause our own frustration or feelings of being overwhelmed by clinging to the notion that “the way we’ve always done it” is the right or only way or that a new way is too hard. Open up, loosen up, relax.
How are you approaching social media to create more meaning and less stress?
Related GigaOM Pro content (sub. req.): Social Media in the Enterprise