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Summary:

By adding a wealth of childrens’ programming to its instant streaming service, Netflix is focused on the next generation of online video viewers today. In its bid to win younger audiences, the company has added new streaming titles from Nickelodeon, PBS and Disney.

nflx kids

Hey parents — you may no longer have to shell out money for DVDs to keep your kids entertained, as long as you have a Netflix subscription. By adding a wealth of childrens’ content to its instant streaming service, the subscription video company is going after the next generation of online video viewers today, with new streaming titles from Nickelodeon, PBS and Disney.

Just by clicking on its “New TV Shows” selection, instant streaming users will see that Netflix’s addition of new streaming titles clearly meant to appeal to younger audiences. The section includes a vast collection of kid-friendly titles, including PBS’ Barney, Kipper and Thomas & Friends, as well as Nickelodeon’s Blues Clues, Wonder Pets, Dora the Explorer, Spongebob Squarepants, Fairly Odd Parents, Hey Arnold! and Drake & Josh. For slightly older kids, the new titles also include Disney’s Hannah Montana and Jonas L.A..

Adding kid-friendly titles will be a boon to parents, especially to those who have Netflix streaming content available in the living room through connected TVs, Blu-ray players, game consoles or broadband set-top boxes. Those parents will no longer be subject to the whims of PBS or Nickelodeon’s scheduling, or have to purchase DVDs of their kids’ favorite TV shows to keep them happy.

The addition of kids’ content is also a coup for Netflix, which is trying to differentiate itself from a recently announced subscription service from Hulu Plus, which like Netflix, aims to make TV content availability on PCs and connected devices for a low monthly subscription fee. But while Hulu’s service is limited mostly to content from its broadcast TV parents and content partners, Netflix has been writing checks to license cable TV programming.

On the company’s earnings call, Netflix CEO Reed Hastings admitted that he saw Hulu as a direct competitor. And in his management commentary of second-quarter results, Hastings said that the company would add a mix of exclusive and non-exclusive TV content to bolster interest in the streaming service, in a move that seems to be aimed at countering the emerging threat from Hulu.

Related content on GigaOM Pro: Three Reasons Hulu Plus is No Threat to Netflix (subscription required)

  1. Avatar: The Last Airbender is a great show for people 11-18. Also on Netflix Watch Instantly.

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  2. the only problem with netflix for kids is i can’t set up channels or profiles to only show kids stuff to my kids, and the harder stuff for the adults. If netflix would enable separate Watch Instantly Queues for each member of the family, it would be much more kid friendly (and I wouldn’t have to have a bunch of kids’ stuff bloating my own queue!)…

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    1. At Ameba, we do just that, each child has their own profile or channel. Parents act as the “Head of Programming” for their children’s Channel pre-selecting content that they think their child would like to see. They build this queue on our website. On the set top box, the child selects their personal channel and watches shows on demand.

      If you’re intrested, check it out at AmebaTV.com.

      Great job Netflix for identifing this great niche too.

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  3. @FREEDUG
    Actually you can do this. IF you have at least a 2 at a time dvd plan.

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    1. really? For instant view? I thought profiles were dvd queue only. Will check it out…

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  4. Now let’s all hope they’re gonna get Yo Gabba Gabba next…

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  5. My kids constantly add to our Netflix Queue with kids content and they add a whole lot of pre-school stuff for the 4 year old kid girl next Door who they baby sit .Theres also the Tween Staples Like Hanna Montanna ,The Johas bros and tons of other content .But recently a friend of ours was hoping for parental controls when she came home from work to find that her 9 year old son and his friends had watched Drawn Together and Stripperella both Adult Animation in her recently watched Queue.Nintendo and Netflix insist that the default Wii Parental controls are enough .

    With Wii Streaming it makes sense to add a plethora of Children’s programing because even a 4 year old can waggle a Wiimote .But separate Queues and Parental controls are needed as well as Search and Volume controls .

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