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Summary:

HTC, maker of many Android phones, has seen top phones like the Incredible failing to meet demand due to a shortage of AMOLED screens. The company announced today it will be switching to Sony’s Super LCD (SLCD) displays in future phones, including the Nexus One.

Nexus One

The shortage of AMOLED displays produced by Samsung has hit smartphone makers hard. HTC, maker of many of the top Android phones, has seen phones like the Droid Incredible failing to meet demand due to the shortage. The company announced today it will be using Sony’s Super LCD (SLCD) displays going forward to meet consumer demand.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays.  The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation.  “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

The company lists two phones in particular that will be receiving the new SLCD displays later this year — the HTC Desire and the “global Nexus One.” The Nexus One was the Android phone sold by Google until recently when supplies ran out, and it was widely believed that the phone had reached the end of the road.

Today’s announcement by HTC seems to indicate that the Nexus One will continue to be produced, most likely to honor global carrier commitments for the phone. That’s good news for those wanting to get their hands on a phone running Android 2.2 — to date, the Nexus One is the only phone running that version of the Android mobile OS.

Sony’s SLCD technology is comparable to AMOLED, in that it offers good viewing angles and good power efficiency compared to conventional LCD displays.

Related research on GigaOM Pro (sub. req’d): Google’s Mobile Strategy: Understanding the Nexus One

  1. Another possibility for the mention of the N1 is that it will likely become the next developer device, the Dev3. Obviously the volume of Dev3 devices would be extremely low when compared to a consumer available device, but it could explain why HTC felt compelled to mention it in this press release possibly?

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  2. Good point Jose, but I feel HTCs compulsion to answer is due more to the fact that they keep their thumb on the pulse of the tech blogosphere. The EOL of the Nexus One story cropped up all over the place on various tech blogs. The N1 was a driver for Android innovation, something that by it’s very nature is transient. Given the state of Android now, with 4+ inch screens and soon to be over 1GHz processors, a larger, more updated platform is more likely for the next Dev phone.

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    1. I tend to agree. While the N1 can still be a viable developer phone, I’m wondering if a dual-core handset with larger display than the N1 would be a better option for the future. Then again, maybe I’m dreaming out loud. :)

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    2. I agree that a more powerful device would be better suited, but the Magic is getting long in the tooth and it’s currently the only Dev device available from Google. I was basing my presumption more on Google’s statement: “The Nexus One is no longer available for direct purchase from Google, but will be made available through a partner for sale to registered developers. Please check back for more updates regarding developer availability.” Up until now the Dev devices really haven’t been bleeding edge, so although a souped up device would be nice, I still think the N1 will become the Dev3.

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  3. ЯONALD ЯIVEЯTON Monday, July 26, 2010

    That is truly shocking if indeed the N1 will still be made. I don’t understand where these sales would come from as the N1 has never been a popular phone, actually it is one of the worst selling Android phones in history to be sure. They should have put that thing out to pasture many months ago. It was obviously only designed as a reference platform for developers. I think the Google gave more of them away than they actually sold. Bottom line don’t look for an N2 anytime soon (but who knows as N1 defies logic and still lives). IMO, if you are interested in Android you should be focused on the DROID phones, but if you want the best phone you still cannot look past the iPhone4.

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  4. a SLCD N1 would be nice. current amoled version is a pain in the a.. while reading outside.

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  5. “Today’s announcement by HTC seems to indicate that the Nexus One will continue to be produced, most likely to honor global carrier commitments for the phone. ”

    Seriously? All you have to do is visit google.com/phone and it will tell you Nexus One is continuously sold all over Europe by Vodafone and also in South Korea.

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  6. @POPKORN Easy fix for outdoors reading on the AMOLED N1 is to get a matt finish screen protector… did this on my HTC Desire, and problem is gone!

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    1. Anton Chigurh Tuesday, July 27, 2010

      Holy crap batman! And some of you think bumber cases are a pain. Friendo you will need a lot more than a screen protector to bring an N1 up to iPhone4 standards.

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  7. I think the Nexus One is a Dino Phone and has outlived its usefulness at least as a phone for the consumer. It had its time in the sun for a couple of months and has been in decline ever since. Today it is a small, slow, ugly phone. And no it cannot run all Android apps. It is well past time to move beyond this outdated hardware.

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  8. Balthazar Blake Tuesday, July 27, 2010

    I never liked the N1, also thought the Droid was way better form factor and much more rugged. The N1 feels cheap and has a really bad display. They really should just kill the darn thing. I bet they are just trying to dump a bunch of spare parts by keep selling N1 to unsuspecting consumers. Droid is where it is at these days. Google did learn an important lesson in that you cannot just put a phone on a website with little customer support and think it will sell. IMO Google should never sell another phone again period. end of sentence.

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  9. Super AMOLED is more better but they really should be going to Organic LED.

    Die NexusOne Die already !

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