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Summary:

A new survey has ranked Facebook lower than both the airline industry and the cable television business when it comes to customer satisfaction. ForeSee Results said that Facebook got the second-lowest score out of more than 200 companies in the survey, just ahead of MySpace.

Updated: Facebook may have close to half a billion users, but the company has a long way to go in terms of customer satisfaction, according to a new survey. The social network ranked lower than both the airline industry and the cable television business in a national customer satisfaction study from ForeSee Results, which based its research on results from the American Customer Satisfaction Index compiled by the University of Michigan. The survey looked at consumer responses to questions about what they liked and didn’t like about more than 200 companies across a range of industries. Facebook got the second-lowest score; the only company to score lower was MySpace.

Based on the ACSI results, the ForeSee report (which you can download here) said that Facebook was ranked 64 out of a possible 100 by consumers who completed the survey (which is based on responses from more than 70,000 American residents), while MySpace scored a 63. Of the more than 220 companies tracked by the survey, only 10 got a score of lower than 65, which ForeSee Results said puts the two social-networking sites “in the bottom 5 percent of all measured private-sector companies.” The airline sector and the cable TV sector were just above that, with a score of 66.

When asked what they didn’t like about Facebook, respondents said they were concerned about privacy and security of their information, as well as advertising and the recent unpredictable changes to the navigation and features on the site. As a whole, the social-media sector — which was ranked for the first time this year — came in with a score of 70, which put it a full 10 points below the property and casualty insurance industry on the survey. The site that scored the highest within the social-media group of companies was Wikipedia, with a 77; consumers said they liked the site for its ease of use as well as the “variety, depth and breadth of information available.”

Update: A Facebook spokesman emailed with the following response to the ACSI survey:

We haven’t reviewed the survey methodology in detail, but clearly we have room to improve. Building a simple, useful service is the best way to earn and sustain the trust people put in us. That’s why we spend so much of our time and energy focused on improving the products we offer and introducing new ones. We look forward to the next survey.

Related content from GigaOM Pro (sub req’d): Why New Net Companies Must Shoulder More Responsibility

  1. That is kind of hard to believe because Facebook went through lots of privacy issues already this year

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  2. at least there is something in which facebook is lagging behind. but i think the security is really intense. no doubt they have given option to hide the content from strangers but the options are quite tough to find for amateur web user.

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  3. Social networking is normally going to improve ,thats the only thing i can say on this,we can see twitter its improving his presence in a huge manner.

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  4. I hope those unsatisfied Facebook users are able to get their money back

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  5. My first reaction was, “Wow.” My second reaction was the realization that I wasn’t remotely surprised.

    Astoundingly bad ASCI scores are an enemy of GDP and PCE growth. Will more lolcats be the cure?

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  6. That’s really true about “privacy”.
    I hope they will solve this problem in a quick time and pump it again to the top.

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  7. [...] while it may be huge and growing, Facebook still has work to do in terms of consumer satisfaction, according to a recent survey that ranked it behind both the airline industry and the cable TV [...]

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  8. [...] even as Facebook is king, and not even well liked in some countries, look at the other social networks. In Germany, for instance, 8.5 million people [...]

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  9. When it comes to developing yourself it is always advisable to not only accept your mistakes but also learn from them. Twice beaten twice shy is an adage you should take seriously, since failure to does that may result to stagnation in your career development. Experience is known to be the best teacher, therefore learn to pick yourself up whenever you plunder.

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