Summary:

Today on the Net: About 300 million Chinese residents tune into video on the web, Adap.tv added multiple new publishers as customers of its ad platform and cable profits could be boosted by higher affiliate fees due to TV Everywhere services.

Booming Demand for TV on the Internet in China; every month, about 300 million people in China are using a computer to watch Chinese TV dramas, Japanese and Korean sitcoms, and even American films and television series. (NY Times)

Adap.tv Adds New Publisher Partners; the creator of OneSource announced a slew of new client wins, including Dailymotion, Redlasso, and Videojug. (MediaPost)

Cashing In On ‘TV Everywhere'; a robust upfront and the promise of higher affiliate fees bolstered by authentication agreements should drive cable networks forward in the second quarter and beyond, according to several analysts. (Multichannel News)

Video Metrix Drills Into Online TV, Ad Data; comScore’s new Video Metrix 2.0 focuses on more granular video data, separating between online video content and online video ads. (MediaPost)

Popbox Arrives With Early Firmware Issues; a number of those who pre-ordered the Popbox are having a pretty tough time with the media player so far. (Zatz Not Funny!)

Trademarking ‘Everywhere'; “On Demand Everywhere” could be Time Warner’s brand name for services that deliver video to viewers across multiple screens, according to applications with the U.S. Patent and Trademark Office. (Multichannel News)

Zune Subscription Entertainment Going Global; Microsoft appears ready to take more of its Zune services outside the U.S. for the first time, using Windows Phone 7 as a beachhead. (paidContent)

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