Comments on: Old Spice Social Media Blitz: 5.9M Views in One Day http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/ Sun, 19 May 2013 03:33:04 +0000 hourly 1 http://wordpress.com/ By: Conan O’Brien To Answer Facebook Questions On YouTube http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/#comment-486917 Tue, 14 Sep 2010 23:53:39 +0000 http://newteevee.com/?p=52779#comment-486917 [...] — it has more than 70,000 Facebook fans, after all. So does this mean we can prepare for an Old Spice-esque blitz of YouTube replies? Perhaps with Conan in a towel? (Please say yes. Wait. Hmmm. Maybe say [...]

]]> By: Shawn http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/#comment-486916 Wed, 21 Jul 2010 00:07:33 +0000 http://newteevee.com/?p=52779#comment-486916 There’s one element of the Old Spice campaign you forgot to mention: good luck. A talented agency + charming spokesperson does not automatically equal positive buzz, which in turn does not always translate to views and virality.

]]> By: 5 Questions With…Know Your Meme‘s Kenyatta Cheese http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/#comment-486915 Sun, 18 Jul 2010 07:02:07 +0000 http://newteevee.com/?p=52779#comment-486915 [...] Old Spice Social Media Blitz: 5.9M Views in One Day See All Articles » Indie <I>Lien On Me</i> A Bleak But Funny Look at Recession-Era Suburbia [...]

]]> By: Is Old Spice Guy a success? http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/#comment-486914 Fri, 16 Jul 2010 18:53:18 +0000 http://newteevee.com/?p=52779#comment-486914 [...] Old Spice Guy got a lot of attention by the numbers. (Some stats via NewTeeVee). Isaiah Mustafa appeared on the Today show and got continuing coverage on big Internet news site [...]

]]> By: Andrew http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/#comment-486913 Fri, 16 Jul 2010 18:07:30 +0000 http://newteevee.com/?p=52779#comment-486913 Amazing campaign. I’m still watching them and discovering new gems.

Quick correction: The campaign lasted for 3 days.

]]> By: Blog http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/#comment-486912 Fri, 16 Jul 2010 05:32:05 +0000 http://newteevee.com/?p=52779#comment-486912 Old Spice did things right, that’s what it is. Congrats to you Old Spice, you have made the right choices.

]]> By: jasonstanley http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/#comment-486911 Thu, 15 Jul 2010 19:44:12 +0000 http://newteevee.com/?p=52779#comment-486911 I wish there was an easy way to see how a successful viral marketing campaign like this one directly impacts the bottom line.

]]> By: miguel http://gigaom.com/2010/07/15/old-spice-social-media-blitz-5-9m-views-in-one-day/#comment-486910 Thu, 15 Jul 2010 18:36:28 +0000 http://newteevee.com/?p=52779#comment-486910 I’m stoked about this. Viral campaigns have gotten more and more tedius in terms of how much effort the user has to put in(finding clues etc.) This is simple and entertaining. Stoked to see what happens next from them or anyone else trying to compete.

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