Summary:

– The BBC World Cup site got an average 5.9 million unique UK users per week during the tournament, peaking at 9 million in week two (sourc…

– The BBC World Cup site got an average 5.9 million unique UK users per week during the tournament, peaking at 9 million in week two (source: BBC).

– The parent BBC Sport site scored a traffic record — 10.1 million unique UK users in week one, then 11.5 million in week two (source: BBC).

– The best day for BBC Sport was June 23, when England played Slovenia, with 4.3 million unique UK users, beating the previous record of July 3, 2009, when Andy Murray played the Wimbledon semi-final (source: BBC).

– ITV (LSE: ITV) Live social viewing website got over two million uniques during tournament (source: ITV).

– But users only stayed for one football half — an average of 46 minutes per visit (source: ITV).

– ITV Live peaked at 121,000 unique users viewing England v Algeria (source: ITV).

– ITV.com’s main World Cup website got 3.4 million uniques, and ITV’s iPhone app 800,000 downloads. (source: ITV).

– U.S.-based Premier League blog EPLTalk attracted 500,205 uniques during the tournament, 258,000 downloads for its podcast (source: EPLTalk).

– Fifa.com clocked greatest reach in Brazil (7% of users) and UK (6.9%), the smallest in the U.S. (2.8%) and Japan (0.1%) (source: Nielsen).

– Brazilians spent most time on Fifa.com (average 27 mins 46 secs per visitor), but Japanese only 2 mins, 46 secs (source: Nielsen).

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