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Summary:

“When it comes to network TV online, what goes up must come down.” That’s the key finding of an exhaustive study performed by video search site Clicker, which looked at how much network TV makes its way online — and how much of it stays online.

broadcast

A full 90 percent of network TV episodes make it online, but most are gone after six weeks or less, according to an exhaustive study performed by online video search site Clicker, which looked at how much broadcast network TV content makes its way online — and how much of it stays online.

Clicker’s study looks at all shows that came online during the past Fall or Spring seasons on ABC, CBS, Fox, NBC and The CW, and compares that data to the number of shows that were available through broadcast only. What it found was that a surprisingly high percentage of episodes on broadcast TV were made available on ad-supported video websites.

But how soon those TV episodes came online, and how long they lasted online tended to vary. According to Clicker, about half of all TV episodes posted came online within a day of their original air date, and nearly all were available within two weeks of their original air date.

As for when they’re taken down: of the 4,420 broadcast episodes Clicker tracked during those seasons, about 90 percent were later removed. About 60 percent of those episodes were gone after three weeks of being online, and 90 percent were gone after six weeks.

Of the networks that Clicker tracked, ABC and CBS posted the most shows online, but The CW had the highest percentage of its shows online, with 100 percent being available to U.S. Internet users.

ABC didn’t put episodes of Wife Swap or Romantically Challenged online, and full episodes of America’s Funniest Home Videos were also missing — although ABC made clips of those videos available. Meanwhile, CBS held back The Big Bang Theory, The Mentalist, Criminal Minds and Cold Case and NBC didn’t post episodes of Law & Order and Law & Order: SVU online.
Finally, Fox favorites American Idol and So You Think You Can Dance were missing from its online lineup last season, but episodes from SYTYCD are being made available online this season.

Primetime series made up the majority of shows posted online, with 84 percent, compared to daytime (10%) and late night (6%). However, due to the fact that daytime and late-night TV series run five days a week instead of the typical one day a week for most primetime series, the bulk of the episodes posted were from those times. Primetime shows had an average of 18 episodes a piece available online, while most daytime or late-night shows had more than 100 episodes posted online.

Image of clock courtesy (CC-BY-SA) of Flickr user Jinx!

Related content on GigaOM Pro: From Spots to Spikes: TV Taps Into the Cloud (subscription required)

  1. Torrents 1, Networks 0

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  2. Amen, Filip. I can find all of those shows online (cough) pretty much indefinately. Better than those POS Scientific Atlanta DVRs.

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  3. [...] Read the rest of this post on the original site Tagged: Internet, Voices, digital, entertainment, media, television, video, Clicker, NewTeeVee, Ryan Lawler, TV | permalink Sphere.Inline.search("", "http://voices.allthingsd.com/20100715/want-to-find-network-tv-online-better-be%c2%a0quick/"); « Previous Post ord=Math.random()*10000000000000000; document.write(''); [...]

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  4. Duh…. Syndication. And Clicker spent time on this? Less access of show content means higher syndication prices on TV/Cable. Look at MAS*H. That show is 40 years in existence, and it’s not available online because it still makes syndication deals. That show signed recent deals with Hallmark, TVLand, and ION. Networks have to think ahead, and they’re being smart not to exhaust their shows with lower priced Hulu deals.

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  5. It seems to me that at its most basic, everything revolves around one person watching one program, be it a TV epidode, news, entertainment, music, or a movie. No matter where I happen to be, if I pay for content I should be able to watch that content anywhere, anytime, on anything. I should be able to back it up so I can watch it regardless of my access, or lack thereof, to the internet.

    Until all the media companies realize that they can no longer limit access to my television/DVR in order for me to consume my content and change their model to service me directly they are going to continue to follow the same route as the 8-track player, LP record player, and casette tapes.

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  6. [...] This is surprising A full 90 percent of network TV episodes make it online, but most are gone after six weeks or less, according to an exhaustive study performed by online video search site Clicker, which looked at how much broadcast network TV content makes its way online — and how much of it stays online [...]

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  7. [...] Nexflix plans to get into the game, and Apple may be considering such a move as well. Clicker and NewTeeVee both report that over 90% of the content broadcast via traditional means on television makes its [...]

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  8. [...] it’s probably worth noting NewTeeVee’s post on the study from online video search site Clicker, which showed that even though 90% of broadcast [...]

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  9. [...] debates? Well, consumers can find more content than ever before free online, with more than 90 percent of broadcast television shows over the last two seasons made available online, according to a study by Clicker released earlier [...]

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  10. [...] debates? Well, consumers can find more content than ever before free online, with more than 90 percent of broadcast television shows over the last two seasons made available online, according to a study by Clicker released earlier [...]

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