Summary:

But how much are they willing to pay to access music from iTunes via the cloud? A survey by marketing researcher NPD Group estimates that a…

Jumping with iPod music player
photo: pfala

But how much are they willing to pay to access music from iTunes via the cloud? A survey by marketing researcher NPD Group estimates that a base subscription rate of $10 a month would attract 13- to 15 million customers out of roughly 50 million iTunes users.

The report, which is based on 3,862 completed surveys from iTunes users age 13 and up, were asked their reactions to a music service offering free and unlimited streaming of content from the consumer

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