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Summary:

Last year, I looked into the way companies are using Enhanced Facebook Pages as a way to beef up the branding and interactivity available with Facebook’s default Page settings. On my company blog, I explored the enhanced Pages of companies such as Starbucks and The Gap.

Last year, I looked into the way companies are using Enhanced Facebook Pages as a way to beef up the branding and interactivity available with Facebook’s default Page settings. On my company blog, I explored the enhanced Pages of big companies such as Starbucks and The Gap. And I also made a list of ten third-party applications that you could use to enhance Facebook Pages, based on what was available at the time. In that vein, below I’ve identified ten more third-party apps that can be easily plugged into your Facebook Page to offer a little extra functionality and interactivity.

There are more apps available now that don’t require a lot of programming. While most of these apps offer very limited customization, they still provide a degree of enhancement that can help to bring you out of the default Facebook Page rut. Keep in mind that you cannot — or should not — add them all. Facebook limits the number of tabs you can have on your Page, and the Wall and Info tabs are immovable.

Here’s the list:

  1. Constant Contact. This popular email newsletter builder has a ready-made app to add a “Join My List” tab to your Page, complete with a subscription form.
  2. Docs. Share documents with fans, add a Docs profile tab to your Page, even collaborate on docs with other Page administrators for your Page.
  3. Tumblr. You can syndicate your Tumblr posts to your Page’s feed.
  4. Posterous. Because you can post anything to your Posterous using email — photos, video, music, documents or files — you can use the same functionality to post to your Page via Posterous attached to your Page’s feed.
  5. Networked Blogs. With this app, you can promote your blog on Facebook and syndicate your feeds to your profile Wall and Fan Pages.
  6. Signup Form. Use this form to collect data or get fans to sign up for something via your Page.
  7. Easy Schedule. Add your schedule to your Page.
  8. TalkShoe. Create or join live group calls aka Community Calls with Facebook friends. Participants can join via landline, mobile phone, Skype or VoIP. You can record calls and make them into podcasts.
  9. My Etsy. Have an Etsy shop? Add a tab to your Facebook Page.
  10. FanAppz. A suite of Fan Page tools including a Top5 application, where fans can select their five favorite things in your branded content or FanAppz content, polls, quizzes, promotions, coupons and more.

What third-party apps do you use to enhance your Facebook Pages?

image by stock.xchng user clix

  1. Facebook page of high importance to organisations which offer some kind of product or service . it also looks cool when someone visits your FB page and is impressed with it

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  2. [...] Easy Ways to Enhance Your Facebook Page By Aliza Sherman Jul. 14, 2010, 12:00pm PDT 1 Comment [...]

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  3. I’ve been resisting joining FB for a while but it appears I will need to change that stance and hence appreciate this article!

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  4. Very valuable suggestions. Facebook offers so much flexibility, it make fb a very powerful medium to connect and interact with people. Thanks for sharing.

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  5. Pietro Blu Giandonato Thursday, July 15, 2010

    Just for completeness, Constant Contact (even a worth app) is free only for the first 60 days (need to register)…

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    1. Good point. 60 days free and then $15 US per month for 0-500 email addresses. FYI, you can also embed MailChimp using Static FBML app – here’s instructions:

      http://www.mailchimp.com/blog/subscribe-form-facebook/

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  6. [...] Aliza Sherman hat sich bei den Facebook-Pages der Großen umgesehen und sich dabei einige Dinge abgeschaut. In einer Liste gibt sie uns nun 10 Tipps zur Verbesserung der eigenen Facebook-Page. [...]

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  7. [...] 10 Easy Ways to Enhance Your Facebook Page: While most of these apps offer very limited customization, they still provide a degree of [...]

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  8. Thanks for the list.

    It came just in time, today I was planning on making some changes to our facebook page.

    I guess not really third party, but you should also use the FBML application to include custom html.

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    1. Yes, the Static FBML app is actually a third party app that works as an easy template for adding custom HTML plus images and videos into a page. The app has undergone some great improvements and is more useful today than it was initially.

      And then you can always program custom apps using FBML which takes things to a new level but require additional skills and time.

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  9. Wow -this is awesome!!! I just added the constant contact to our fanpage: http://www.facebook.com/buyalaskakeepthechange

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