In this two-part post, I’m going to talk about managing “busy-ness,” or what Timothy Ferriss describes in “The 4-Hour Workweek” as “working for work’s sake.” As your business grows and your workload increases, it becomes more and more important to manage “busy-ness” so that you get the most important rocks moved and still make sure you have time for life outside of your business.
In this first part of the series, I’m going to talk about the shift that tends to happen to business owners once they hit a tipping point, that place where their businesses snowball seemingly overnight. One day, they’re managing their businesses a certain way, and then they come to a point where they have to make drastic changes in how they handle the increasing demands being placed on them.
Here are a few of the more well-known cases of business owners who’ve had to make drastic shifts away from “busy-ness,” in order to make the most of their time and see to it that the top priorities get the bulk of their attention.
Gary Vaynerchuk, founder of WineLibraryTV and author of “Crush It,” is a big proponent of working hard, putting in the time to build your business, and appreciating the people who support you along the way. He makes it a point to (attempt to) reply to every email he receives, or at least that was the case until this past year or so. After his book published and things started becoming more demanding, he had to rethink his approach to email, and while he still has the intention of replying to every message he receives, his strategy is completely different. Now, if you email him, you get an auto-responder message along with a video explanation of why he had to change how he handled email communications.
Social media expert Chris Brogan had a similar situation. He wrote a book (“Trust Agents“), started a few new business endeavors, and became very popular over the past couple of years. Eventually, his strategy also had to change in order to manage his growing workload. He hired an assistant and developed a new way of handling email communications. Now, if you fill out his contact form, you’ll have to pick one of several options for why you’re contacting him, presumably so that his email filters can route those submissions to one or more people who can streamline those communications.
Leo Babauta is probably the most extreme example here, although that’s probably understandable, given that Babauta is a master of minimalism and the founder of Zen Habits. Over the life of his blog, he has ditched email (almost completely), turned off comments on his blog so that he no longer has to weed through comment spam, and made a variety of other changes in the way he handles communications and requests.
Timothy Ferriss is the author of “The 4-Hour Workweek” and believes in making the most of his time as a business owner. He has a virtual assistant handle a lot of his email communications and outsources as much of his work as possible so that he is free to do other things besides manage a business. A visit to his contact page will give you a glimpse into how he manages his communications and time.
Making the Shift
At a certain point, each of these business owners had to make a decision about how to improve the way they managed their time. Any one of these people might receive a couple thousand emails per day, as well as several hundred blog comments and social network messages. If they spent all of their time responding to these communications, they would hit a plateau with the success of their businesses and eventually burn out.
As a business owner, especially as the demands on your time increase as your business grows, you have to find ways to work smarter so that you make sure the biggest and most important rocks get moved. It’s not the easiest of tasks, but it’s definitely necessary, if you hope to have lasting success.
Have you experienced a shift in your business and in the way you manage your workload? What changes did you make so that you could ensure more time was reserved for the most important tasks?
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