YouTube, Ridley Scott Crowdsource Life In A Day

life in a day

Legendary film director Ridley Scott (Alien, Blade Runner) is teaming up with YouTube to produce a new crowdsourced video project that aims to capture the lives of millions of users on film. Dubbed Life In A Day, the project will feature videos shot by YouTubers around the world on a single day.

As part of the project, YouTube is asking its users to record moments from their lives on July 24, 2010 and upload those videos to the site. The most compelling moments will then be edited together by Academy Award-winning director Kevin Macdonald (One Day in September, The Last King of Scotland) and released as a documentary at the 2011 Sundance Film Festival. YouTube will debut the final cut of the film at the same day it is shown at the film festival.

YouTube says users can submit any video footage from July 24, so long as it is personal and doesn’t include trademarks or material — such as music, movie clips, etc. — that the user didn’t create. In addition to clips from their life during that day, Macdonald has asked users to answer a few other questions on film, such as “What do you love?,” “What do you fear?,” “What makes you laugh?,” and “What’s in your pocket? Is there a story behind any of the objects?”

According to the Wall Street Journal, executive producer Ridley Scott’s production company, Scott Free, will distribute between 400 and 500 digital cameras to non-profits in 20 different countries to ensure that people from communities that would not otherwise have access to that technology could participate. In addition, Macdonald has assembled an international team to help find and catalog usable non-English material.

Life In A Day follows other crowdsourced projects through which YouTube has solicited material from its users, including YouTube Play, a recent collaboration with the Guggenheim through which the site hopes to find innovative and artistic videos to be shown off at a presentation ceremony at the museum, and the YouTube Symphony Orchestra, which collected musical auditions from more than 3,000 users in 33 countries worldwide and culminated in the best participating in a concert at Carnegie Hall.

YouTube users that plan to contribute can upload multiple videos or just one cut from the day in question on the Life In A Day website by July 31. Whether or not their videos are chosen for the film, all of the videos submitted for the film will reside on a dedicated YouTube channel at YouTube users won’t be paid for their videos, but contributors whose work makes the final cut of the film will be credited as co-directors, and up to 20 users will be selected to attend the premiere at Sundance.

Related content on GigaOM Pro: Why Viacom’s Fight With YouTube Threatens Web Innovation (subscription required)

You're subscribed! If you like, you can update your settings


Comments have been disabled for this post