Apple’s iPhone is an iconic device and behind much of the innovation in the mobile market over the last four years. But through the years it has also been a case study in both how to launch a product, and how not to launch a product.

Infographic by Column Five Media

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  1. [IPHONE][FOTO] Arta lansării unui iPhone | luciarux Wednesday, July 7, 2010

    [...] ori, grosimea a scăzut cu 2,3 milimetri, memoria RAM are o capacitate de 4 ori mai mare ş.a.m.d. Via GigaOM [...]

  2. New TouchBall Game for iPhone Wednesday, July 7, 2010

    Nice one, what a time they picked to unveil the Device.

  3. iPhone: The Art of the Launch | The Mobile Blog Wednesday, July 7, 2010

    [...] more: iPhone: The Art of the Launch Tags: a-case-study and-how both-how case-study has-also iconic-device innovation Iphone [...]

  4. Om,
    Cool pictorial info.
    One thing to be added, about 75% of iPhone 4 sales are repeat customers. It is not attracting any more “New” customers from Verizon / Sprint to ATT.

    1. If 75% of iPhone 4 sales are repeat customers, wouldn’t that mean 25% of its sales are bringing over “new” customers from the other carriers?

    2. Alejandro Perez gbp Wednesday, July 7, 2010

      I bet you a million bucks, any company would kill for 75% return rate on their customers. Plus 25% new customers isn’t bad either that’s 475K phones to new users thats $118 M at an average of $249. Don’t get carried away with percentages they are usually misleading, thats why banks use them to promote “savings” in interest rates.

    3. Where do you think all the old iPhone (mainly 3G & 3GS) of the upgraders are going? My informal survey show friends, family, co-workers, etc. Many of those people are new to AT&T as well — so Verizon, Sprint & T-Mobile will be losing a lot more than just 25% of the AT&T total.

  5. Wow. I had forgotten just how far how fast the prices for iPhones have dropped.

    1. The price never really dropped from 499 to 199 . A contract was added … And the contract subsidy caused the price drop. So If you bought another phone from ATT because you lost it for example, you still paid 499

  6. mocoNews Quick Hits 07.07.2010 « Joosk, Info on the Wireless Industry Wednesday, July 7, 2010

    [...] »  Comparing the four generations of iPhone. [GigaOm] [...]

  7. iPhone: The Art of the Launch « Apple News Daily Wednesday, July 7, 2010

    [...] iPhone: The Art of the Launch 07/07/2010 Leave a comment Go to comments iPhone: The Art of the Launch [...]

  8. Top Posts — WordPress.com Wednesday, July 7, 2010

    [...] iPhone: The Art of the Launch [...]

  9. I wonder how many buy the one with the bigger Gee Bees ?

    IMO you can never have too much space.

  10. yaaaaay for infographics. column five media (see http://www.columnfivemedia.com/wp-content/uploads/2010/04/FC-IPAD-FIELD-GUIDE-R32.jpg) did a good/great job and in a future version of this chart i would like to see units shipped / profits / return on R&D $$ in the same iGraphic.
    tufte would be proud if recovery.gov hasn’t driven the art of the chart out of him.

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