iPhone: The Art of the Launch
Summary:
Apple’s iPhone is an iconic device and behind much of the innovation in the mobile market over the last four years. But through the years it has also been a case study in both how to launch a product, and how not to launch a product.
[...] ori, grosimea a scăzut cu 2,3 milimetri, memoria RAM are o capacitate de 4 ori mai mare ş.a.m.d. Via GigaOM [...]
Nice one, what a time they picked to unveil the Device.
[...] more: iPhone: The Art of the Launch Tags: a-case-study and-how both-how case-study has-also iconic-device innovation Iphone [...]
Om,
Cool pictorial info.
One thing to be added, about 75% of iPhone 4 sales are repeat customers. It is not attracting any more “New” customers from Verizon / Sprint to ATT.
If 75% of iPhone 4 sales are repeat customers, wouldn’t that mean 25% of its sales are bringing over “new” customers from the other carriers?
I bet you a million bucks, any company would kill for 75% return rate on their customers. Plus 25% new customers isn’t bad either that’s 475K phones to new users thats $118 M at an average of $249. Don’t get carried away with percentages they are usually misleading, thats why banks use them to promote “savings” in interest rates.
Where do you think all the old iPhone (mainly 3G & 3GS) of the upgraders are going? My informal survey show friends, family, co-workers, etc. Many of those people are new to AT&T as well — so Verizon, Sprint & T-Mobile will be losing a lot more than just 25% of the AT&T total.
Wow. I had forgotten just how far how fast the prices for iPhones have dropped.
The price never really dropped from 499 to 199 . A contract was added … And the contract subsidy caused the price drop. So If you bought another phone from ATT because you lost it for example, you still paid 499
[...] » Comparing the four generations of iPhone. [GigaOm] [...]
[...] iPhone: The Art of the Launch 07/07/2010 Leave a comment Go to comments iPhone: The Art of the Launch [...]
[...] iPhone: The Art of the Launch [...]
I wonder how many buy the one with the bigger Gee Bees ?
IMO you can never have too much space.
yaaaaay for infographics. column five media (see http://www.columnfivemedia.com/wp-content/uploads/2010/04/FC-IPAD-FIELD-GUIDE-R32.jpg) did a good/great job and in a future version of this chart i would like to see units shipped / profits / return on R&D $$ in the same iGraphic.
tufte would be proud if recovery.gov hasn’t driven the art of the chart out of him.