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	<title>Comments on: Guardian Takes Next Step in Open Content Strategy With Blog Plugin</title>
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		<title>By: USA Today Latest Media Co. to Realize Open is Better &#171;</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-273083</link>
		<dc:creator><![CDATA[USA Today Latest Media Co. to Realize Open is Better &#171;]]></dc:creator>
		<pubDate>Fri, 10 Sep 2010 15:00:54 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-273083</guid>
		<description><![CDATA[[...] of beta in May, the British newspaper also launched a project to use the programming interface to create content partnerships with various local blogs. The API, which is available as a plugin for the WordPress blogging [...]]]></description>
		<content:encoded><![CDATA[<p>[...] of beta in May, the British newspaper also launched a project to use the programming interface to create content partnerships with various local blogs. The API, which is available as a plugin for the WordPress blogging [...]</p>
]]></content:encoded>
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		<title>By: This Week in Review: Time’s non-pay paywall, free vs. pay in Britain and what to do with content farms &#124; Mark Coddington</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-256752</link>
		<dc:creator><![CDATA[This Week in Review: Time’s non-pay paywall, free vs. pay in Britain and what to do with content farms &#124; Mark Coddington]]></dc:creator>
		<pubDate>Tue, 03 Aug 2010 00:52:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-256752</guid>
		<description><![CDATA[&lt;p&gt;[...] the Guardian, another prominent British paper which is staunchly in favor of free online content, released a Wordpress plugin that allows blogs and websites to embed the full text of Guardian stories for free. (Steve [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] the Guardian, another prominent British paper which is staunchly in favor of free online content, released a WordPress plugin that allows blogs and websites to embed the full text of Guardian stories for free. (Steve [...]</p>
]]></content:encoded>
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		<title>By: Blog Networks Try One More Time To Turn Local Journalism Into Cash</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-256751</link>
		<dc:creator><![CDATA[Blog Networks Try One More Time To Turn Local Journalism Into Cash]]></dc:creator>
		<pubDate>Thu, 15 Jul 2010 17:03:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-256751</guid>
		<description><![CDATA[&lt;p&gt;[...] newspaper in Britain also recently introduced a plugin for WordPress blogs that allows them to republish content from the newspaper (provided they include advertising from the company along with the news stories), and there has [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] newspaper in Britain also recently introduced a plugin for WordPress blogs that allows them to republish content from the newspaper (provided they include advertising from the company along with the news stories), and there has [...]</p>
]]></content:encoded>
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		<title>By: Marc's Voice &#187; Beginning of July &#8216;10 blogging</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-256750</link>
		<dc:creator><![CDATA[Marc's Voice &#187; Beginning of July &#8216;10 blogging]]></dc:creator>
		<pubDate>Sat, 10 Jul 2010 03:05:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-256750</guid>
		<description><![CDATA[&lt;p&gt;[...] The Guardian has made available a plug in that embeds full text articles into Wordpress blogs.  AWESOME! [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] The Guardian has made available a plug in that embeds full text articles into WordPress blogs.  AWESOME! [...]</p>
]]></content:encoded>
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		<title>By: This Week in Review: Time&#8217;s non-pay paywall, free vs. pay in Britain and what to do with content farms » Nieman Journalism Lab</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-256749</link>
		<dc:creator><![CDATA[This Week in Review: Time&#8217;s non-pay paywall, free vs. pay in Britain and what to do with content farms » Nieman Journalism Lab]]></dc:creator>
		<pubDate>Fri, 09 Jul 2010 14:02:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-256749</guid>
		<description><![CDATA[&lt;p&gt;[...] the Guardian, another prominent British paper that is staunchly in favor of free online content, released a Wordpress plugin that allows blogs and websites to embed the full text of Guardian stories for free. (Steve Outing [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] the Guardian, another prominent British paper that is staunchly in favor of free online content, released a WordPress plugin that allows blogs and websites to embed the full text of Guardian stories for free. (Steve Outing [...]</p>
]]></content:encoded>
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		<title>By: Recommended Links for July 5th &#124; Alex Gamela - Digital Media &#38; Journalism</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-256748</link>
		<dc:creator><![CDATA[Recommended Links for July 5th &#124; Alex Gamela - Digital Media &#38; Journalism]]></dc:creator>
		<pubDate>Mon, 05 Jul 2010 10:27:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-256748</guid>
		<description><![CDATA[&lt;p&gt;[...] [from StrangelyAttractive] Guardian Takes Next Step in Open Content Strategy With Blog Plugin [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] [from StrangelyAttractive] Guardian Takes Next Step in Open Content Strategy With Blog Plugin [...]</p>
]]></content:encoded>
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		<title>By: The Guardian extends its open platform with WordPress plugin — NevilleHobson.com</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-256747</link>
		<dc:creator><![CDATA[The Guardian extends its open platform with WordPress plugin — NevilleHobson.com]]></dc:creator>
		<pubDate>Sun, 04 Jul 2010 14:11:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-256747</guid>
		<description><![CDATA[&lt;p&gt;[...] &#160;More at GigaOm including a 5-minute video interview with Chris Thorpe, The Guardian&#8217;s developer advocate until the end of May. [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] &#160;More at GigaOm including a 5-minute video interview with Chris Thorpe, The Guardian&#8217;s developer advocate until the end of May. [...]</p>
]]></content:encoded>
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		<title>By: Ruffy Heredia</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-256746</link>
		<dc:creator><![CDATA[Ruffy Heredia]]></dc:creator>
		<pubDate>Sun, 04 Jul 2010 01:30:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-256746</guid>
		<description><![CDATA[&lt;p&gt;While it is quite a unique venture, I believe many people rather use RSS feeds for the reason that they could utilize and/or personalize this to the way they want to. Also, it removes the weight of having to display Guardian&#039;s ads as well.&lt;/p&gt;

&lt;p&gt;The up-side to this may be that the site get&#039;s automatic updates. Would it have been better if those that use the plug-in get a share/revenue everytime they drive their traffic over to The Guardian? Just a thought :)&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>While it is quite a unique venture, I believe many people rather use RSS feeds for the reason that they could utilize and/or personalize this to the way they want to. Also, it removes the weight of having to display Guardian&#8217;s ads as well.</p>
<p>The up-side to this may be that the site get&#8217;s automatic updates. Would it have been better if those that use the plug-in get a share/revenue everytime they drive their traffic over to The Guardian? Just a thought :)</p>
]]></content:encoded>
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		<title>By: James</title>
		<link>http://gigaom.com/2010/07/02/guardian-takes-next-step-in-open-content-strategy-with-blog-plugin/#comment-256745</link>
		<dc:creator><![CDATA[James]]></dc:creator>
		<pubDate>Sat, 03 Jul 2010 19:30:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=131026#comment-256745</guid>
		<description><![CDATA[&lt;p&gt;Embed their advertising as well? Who the hell in their right mind would do that?&lt;/p&gt;

&lt;p&gt;There&#039;s a huge difference between a pay-wall and a adding advertising to via plug-ins on third party sites.&lt;/p&gt;

&lt;p&gt;Does Guardian even know the implications of that?&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Embed their advertising as well? Who the hell in their right mind would do that?</p>
<p>There&#8217;s a huge difference between a pay-wall and a adding advertising to via plug-ins on third party sites.</p>
<p>Does Guardian even know the implications of that?</p>
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