Consumer electronics giant LG Electronics is not going to sit on the sidelines and watch all the app stores whiz by. The company has opened an app store aimed at crossing the divide separating the lowly feature phone from the smartphone. The new store opened with 3,000 applications on the shelves, with plans of hitting 4,000 this year. Half of the apps will target feature phones, a market that has been largely ignored by app stores. LG is a big provider of feature phones globally, so this store is an attempt to reach its core customer while trying to cash in on the popularity of app stores.
The new store is available in 33 countries, but there are a few missing. It is not accessible from the U.S. or Canada, at least it won’t let me in as it only lists two countries in the Americas — Brazil and Mexico.