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Summary:

LG is not sitting on the sidelines and watching all the app stores whiz by. The company has opened an app store aimed at crossing the divide separating the lowly feature phone from the smartphone. The store opened with 3,000 applications on the shelves.

LG app store

Consumer electronics giant LG Electronics is not going to sit on the sidelines and watch all the app stores whiz by. The company has opened an app store aimed at crossing the divide separating the lowly feature phone from the smartphone. The new store opened with 3,000 applications on the shelves, with plans of hitting 4,000 this year. Half of the apps will target feature phones, a market that has been largely ignored by app stores. LG is a big provider of feature phones globally, so this store is an attempt to reach its core customer while trying to cash in on the popularity of app stores.

The new store is available in 33 countries, but there are a few missing. It is not accessible from the U.S. or Canada, at least it won’t let me in as it only lists two countries in the Americas — Brazil and Mexico.

  1. I find it interesting that there are roughly 280 million handsets in the US but we are unable to gain access to the LG App Store?

    I know that the majority of the 4.8 billion (info from Wireless Intelligence) handsets worldwide are feature phones — it seems like a good business plan. AdMob states that smart phones accounted for 46% of traffic, feature phones for 42% of traffic. I guess 42% (or a % of that) is good for business?

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