Summary:

Warner Music Group (NYSE: WMG) has struck a “multi-year” ad sales and digital content partnership with MTV Networks (NYSE: VIA) that revolve…

Van Toffler, President of MTV Music Group

Warner Music Group (NYSE: WMG) has struck a “multi-year” ad sales and digital content partnership with MTV Networks (NYSE: VIA) that revolves around music videos. It’s hard not to see this announcement within the context of WMG still being a holdout when it comes to offering its artists’ videos on Vevo, the record industry joint venture between Google (NSDQ: GOOG) and UMG, Sony (NYSE: SNE) Music Entertainment and the Abu Dhabi Media Company.

The agreement is being billed as a “one-stop shop” for ad inventory around music-related programming and music videos. MTV Music Group will now have the exclusive right to sell ads on WMG’s “premium” music video content in the U.S. That includes all MTV Music Group digital properties and mobile WAP sites, as well as on WMG

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