Day Three of YouTuber Week focuses on self-taught filmmaker Julian Smith, whose acting talents are almost overshadowed by his incredible production values. However, the 23-year-old creator puts his comedy first, and himself second, for a varied assortment of sketches, music videos, and random video experiments.


YouTuber Week, you guys — five days of spotlighting some of the talent using YouTube right now. Feel the excitement!

Julian Smith represents a different approach to creating content than the two other YouTubers I’ve featured so far — both Mystery Guitar Man and Kat Sketch tend to present themselves directly to the camera, but the 23-year-old YouTube creator puts his comedy first, and himself second.

Smith made a big splash in 2009 when his 25 Things I Hate About Facebook video went viral. The video is direct-address, but is filmed more like the gothic cousin to the Mac vs. PC ads, and owes its popularity not just to Smith’s clear on-screen charisma, but its totally fair critiques of 2009-era Facebook.

And since then he’s continued to produce a varied assortment of sketches, music videos, and random video experiments. And they’re gorgeous. A self-taught filmmaker who was “getting hired to make videos around town before I could even drive myself to pick up checks from my clients” (according to his official site), Smith’s level of production is pretty extraordinary. Across the board, his content is beautifully shot, with clean sound and effects — even his sporadic vlog entries feature great cinematography and lighting.

The one catch is that many of Smith’s comedy sketches lack perfect pacing, with certain gags going just a few beats too long. Take, for example, one of his bigger hits, last November’s Malk. Sure, it’s got great energy from its performers and a decent twist, but there’s also about a solid minute of dudes just screaming variations of “MALK!” at each other.

Also, while Smith promises that he’ll post a new video every Friday, sometimes those videos are strange but inventive music videos about jellyfish

And sometimes they’re advertisements for t-shirts about jellyfish.

The end result, though, remains this: Smith is one of the creators raising the bar for YouTube content, bringing not just a unique voice to the proceedings, but clear professionalism.

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  1. I’m so glad that Julian Smith is being featured here! He is a very talented guy! This review does justice to what he does… However, one thing I must say. ‘Malk’ is probably one of his best vids in my opinion. Although, I’ll probably like anything that Julian makes… he’s just that GOOD!

  2. I love Julian Smith!

  3. Another good find, though again, all 3 have large success based on associations with other people which is left out of these mostly, but still, great talents!

    1. That is something interesting I’m learning as a result of digging into these personalities. :)

  4. Julian Rocks I just found out about him recently, and I love him. I am now waiting to see what he’ll do now. I actually found him through his “techno jeep” video. I’m surprised there was nothing said about that one. It’s awesome.

  5. Julian Smith is just so great, I love his sketches so much I’m always waiting for his new work. I agree ‘Malk’ is one of the best vids he’s done. He’s just too amazing!

  6. I would have understood if you’d complained about “Big Boy”, but MALK is one of the funniest videos!

    1. I liked it a lot, I just thought it could have been slightly tighter.

  7. I love the variations of Malk! It is his style, you just cant say theyre too long
    His videos are about all the weirdness happening in our daily lives, only with a little bit of exaggeration, and in my opinion its brilliant!
    Malk, Hot Kool Aid, You In Five Minutes and Big Boy are examples to this and I hope Julian Smith keeps making these videos cause I’m loving them! I keep watching them all over again and theyre still funny :)

  8. Wow. I love it. And Julian Smith is definitely very talented.


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