Extreme Reach, which sells a digital platform that advertisers can use to deliver their video ads to TV stations and websites, has raised $9 million in a second round of funding. Extreme Reach says that since its start two years ago it has delivered ads from “several hundred” ad agencies and brands to more than 12,500 media properties, including 4,500 TV stations.
The company says its system eliminates delays between when an ad is produced and when it actually airs because it’s all digital and includes automatic quality-checks, along with other features. Extreme Reach says that speed is especially useful for advertisers with time-sensitive spots, such as political campaigns. (There’s a video overview of the service here).
The round, which includes $2 million in debt, was led by existing backer Village Ventures; previous backers Greycroft Partners and Long River Ventures also participated. Extreme Reach last added cash a year ago when it raised more than $3 million. There are some more details in the release.