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Summary:

YouTube is continuing with its premium content push — this time announcing a multi-year deal with World Wrestling Entertainment to bring fu…

Wrestling
photo: Corbis

YouTube is continuing with its premium content push — this time announcing a multi-year deal with World Wrestling Entertainment to bring full episodes of several wrestling shows, including WWE “Friday Night SmackDown,” to the site. YouTube is calling the deal “one of the first times that YouTube will feature complete episodes of catch-up, primetime television programs on our site.”

It follows other deals YouTube has announced over the last year, including one last fall with Univision, which is uploading short- and long-form clips from several of its shows to YouTube, as well as deals with Disney (NYSE: DIS) and Time Warner (NYSE: TWX), although the latter two involve shorter-form content.

A YouTube spokesman said the episodes would “not necessarily” go live on YouTube the same day they air on TV — but wouldn’t comment further about how long the lag would be. A WWE spokeswoman tells us the episodes will go up on YouTube within 24 hours of when they air on TV.

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By Joseph Tartakoff

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