Brightcove is launching a new software development kit (SDK) for native Android apps as well as mobile templates designed for use with Adobe Flash 10.1 today to offer its customers more support for delivering video on Android mobile devices.
The SDK will enable Brightcove customers to build native apps for their videos, which they can make available in the Android Market. The SDK includes pre-built components for video playback, search and discovery, with the ability for apps to connect with Brightcove Media API services. Once built, those video-centric apps can be downloaded and installed on Android mobile devices.
For publishers that don’t want to build native apps for Android devices, Brightcove is rolling out mobile templates specially designed for playing video in Adobe Flash Player 10.1. Those templates will provide publishers with optimized video experiences for mobile devices, like Android phones, that support the new player.
The new tools are being released half a year after Brightcove introduced an iPhone app SDK, and just a few months after it made available tools to deliver HTML5 video to the iPhone, iPad and other devices that don’t support Flash. Now with support for native Android apps and Flash Player 10.1, Brightcove will have a large portion of the emerging smartphone market covered.
Already, publishers like AOL, National Geographic, The New York Times and The Weinstein Company have begun using the tools to deliver web video to Android mobile devices. Just like the iPhone SDK and HTML5 tools, the new Android SDK and Flash Player templates are available free for Brightcove Professional and Enterprise customers.
The rollout of new tools to support video on Android devices comes as the mobile OS has seen significant take-up over the last 18 months; Android has grown from just 5 percent of mobile web traffic in January 2009 to more than 20 percent in May 2010, according to Quantcast. While the initial target will be mobile phones and tablet devices, Brightcove’s president and chief operating officer, David Mendels, says support of the OS will also extend to TV applications once Google opens up development for its Google TV platform, which is based on Android.
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