1 Comment

Summary:

Barnes & Noble (NYSE: BKS) is shaking up its Nook e-reader line, lowering the price of its 3G edition by 23 percent and adding a lower-end W…

Nook 3G WiFi

Barnes & Noble (NYSE: BKS) is shaking up its Nook e-reader line, lowering the price of its 3G edition by 23 percent and adding a lower-end WiFi version to compete in the $149 price range. The 3G edition launched late last year at $259 but is now going for $199. At the same time, Barnes & Noble and AT&T (NYSE: T) are widening WiFi access for all Nook owners, extending free access from Barnes & Noble stores to any AT&T hotspot.

The move comes just after Father’s Day, the last major sales opportunity for the year until back-to-school and the holidays, and suggests that the company feels it has done as much as it can do at that price point. It’s also a way to push hard at Amazon (NSDQ: AMZN), as if no other competition exists. The new comparison sheet compares the two Nooks to the 3G-only Kindle 2, which runs $259, and skips the rest.

At the same time, it widens the price gulf between a connected, dedicated e-reader and the multi-use iPad. As for its major big-box competition, the Nook WiFi should make its $149 version an attractive alternative to the computer-dependent Kobo e-reader now being sold at Borders.

The new model, slightly lighter and with a different color back, is being sold for now at nook.com and bestbuy.com so don’t expect to walk into a B&N or Best Buy today and walk out with one. The company expects to start in-store sales in some locations later this month, rolling out across the chains over the summer.

You're subscribed! If you like, you can update your settings

Related stories

  1. Should have been titled: “PANICKED B&N” Cuts Nook Price By 23 Percent; Adds $149 WiFi Edition, in last ditch attempt to stave off defeat by iPad. Amazon follows suit.

    Share

Comments have been disabled for this post