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Summary:

Apple’s move to ban Adobe Flash from its iOS has opened a huge window for any technology that can deliver a top-notch multimedia experience on the iPad and other Apple gadgets. And porn purveyors are starting to tilt the balance in favor of HTML5.


Apple’s move to ban Adobe Flash from its iOS has opened a huge window for any technology that can deliver a top-notch multimedia experience on the iPad and other Apple gadgets. And as I discuss in my weekly column over at GigaOM Pro, porn purveyors are starting to tilt the balance in favor of HTML5.

Increasingly, it looks like HTML5 will inherit the torch from Flash. The emergence of HTML5 is largely being spurred by the iPad and its big, high-resolution screen, which offers a far more immersive (read: porn-friendly) experience than any handset can deliver. So adult sites are moving quickly to re-encode their video content for the new, video-friendly device. YouPorn.com announced a few weeks ago that it’s targeting iPad users by re-encoding its entire video archive in HTML5. Pink Visual has launched a pair of sites (barely safe for work) that offer HTML5 video content for both straight and gay consumers, and the gay site RocketTube was iPad-ready before the device even came to market.

Mobile porn has never found much of a market here in the U.S. thanks to carrier prohibitions and handsets that make for poor platforms to view it. The rise of the iPad will change that, though, providing an easy way for users to access adult content online wherever they are. And there’s no question that demand for online porn is immense: the worldwide adult web industry has an estimated value of $37.2 billion. The rise of the iPad will only fuel that fire.

Developers will eventually find ways to address the content security issues that currently plague HTML5, which will pave the way for the technology to become the premier platform for online multimedia. So while HTML5 may not be quite ready for prime time, the adult content industry is laying the foundation for a very bright future. Internet publishers and online marketers will need to be ready when that future comes to pass. Read the full post here.

Photo courtesy Flickr user PinkMoose.

By Colin Gibbs

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  1. You can add videobox.com as a major porn site that has an iPhone/html5 version

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  2. [...] via Why Porn and the iPad Are Key for HTML5 [...]

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  3. HTML5 was always going to be the standard long long before the iPAD. That said, there is still a massive amount of flash on the web that Android has no problem handling.

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    1. By “handling” of course you mean watching the battery level plummet and then crashing.

      Awesome.

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      1. Someone’s a giant Tool here, and its tooluser. Consumer loyalties aside, I’m happy progress is being made, although for the wrong reason.

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  4. If there’s one thing I hate about computers and the web, it’s those cross-compatibility issues that plague your mind. I don’t suppose this will ever change though, due to the need for competition in the markets. Let’s see what HTML5 brings to all manners of web devices.

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  5. “there is still a massive amount of flash on the web that Android has no problem handling.” – modelmotion

    Really? Despite Adobe’s propaganda their i currently is not a shipping version of Flash for any smart-phone. Currently the only Flash beta works on one phone. Flash Lite is crippled so that doesn’t really count since it won’t display well know sites that support Flash.

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  6. So are we implying that iPad owners are more likely to access porn sites than ..let’s say other/Android based tablet owners? Or in fact, would people buy iPads (over other tablets) primarily because of all the iPorn?

    No, I’m not implying that Android will not do html5. On the contrary while Android will do html5 very well, here and now, it is happy doing Flash very well. And they will keep rubbing this into the iCandy folks.

    The move to html5 will require a bit more momentum than merely porn. The classic reasoning of how porn can establish video standards is valid, though a bit outdated. In addition to that, html5 needs time to prove it’s worth – by establishing models for business success. In the interim, people will Flash (with Flash).

    And then, Flash will move to html5.

    And then the world will again have to find a way to keep itself busy, fighting.

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    1. Colin Gibbs Monday, June 21, 2010

      I’m not at all implying that iPad owners are more likely to access adult content than owners of other tablets, FTM. I’m simply saying that the iPad is already a bona fide hit — unlike any other tablet so far. So publishers are re-encoding their content to make sure it is, um, usable on the iPad.

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      1. sorry, the iPad is not a tablet. It can’t do half the useful things an actual tablet can do. Not that I’m knocking the iPad i think it has its niche and market, but the only resemblance it has to a tablet would be its form factor. Otherwise it’s just an enlarged mobile device.

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    2. Android is NOT doing Flash well. Even the demos of Flash that Google and Adobe were showing kept crashing — not to mention sites like HULU wouldn’t even work. Why continue using an old technology that was never intended to display video (at least initially)?

      Since Android phones handle HTML5 fine, smart developers are aiming for the common denominator and are recoding their sites for HTML5.

      This is not an iDevice vs. Android war. This is getting the best quality multimedia out of ALL devices with the least CPU power and battery power.

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    3. ha what Android tablet do you speak of? Oh you mean the one that looks cool and is toted as the iPad killer but will never see the light of day?

      Give me a break you people and your Android shit… fuckin garbage…

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      1. Jesus talk about some fan boyism there matt. Hopefully when you pull that stick out your ass, you dont forget theres an apple stuck to the end of it.

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  7. [...] Read more, click this link now! [...]

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  8. Check out http://divelove.wordpress.com/2010/06/23/safe-internet-porn-brought-to-you-by-the-ipad/

    iPad Porn is going to be huge. It is an entirely new way to interact with video, and it has been made safe by Apple’s closed system.

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  9. “YouPorn.com announced a few weeks ago that it’s targeting iPad users by re-encoding its entire video archive in HTML5.”

    This doesn’t make sense. Video is encoded in specific compression schemes: Ogg Theora, H.264 (in its various profiles), On2 VP6, Silverlight’s VC1, Google VP8, etc. The video’s interface/control layer is done in technologies such as Flash, Silverlight, or HTML/JS/CSS.

    Apple’s devices use H.264. So does Adobe Flash Player. There wouldn’t necessarily need to be any re-encoding at all, unless the site’s content was in one of the codecs Flash use which Apple does not support.

    And beyond the compression of the video, the bigger chore is likely around interfaces, serving methods, analytics and advertising, and any social layer (annotation, chats etc) that the website may offer.

    Put more succinctly: There is no “HTML5 VIDEO”. There is VIDEO/H.264, VIDEO/Theora, VIDEO/VP8 and such. You cannot “move to HTML5 video” because there’s no there there… only a different set of fragmentation splits that the content provider must resolve for their audience.

    jd/adobe

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  10. [...] Apple’s move to ban Adobe Flash from its iOS has opened a huge window for any technology that can deliver a top-notch multimedia experience on the iPad and other Apple gadgets. And porn purveyors are starting to tilt the balance in favor of HTML5. Read ahead [...]

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