The World Cup Yields Record Tweets and Traffic

A week of World Cup mania has passed and the traffic online and at sites like Twitter have reached some impressive highs. In Twitter’s case, the network hit a record during the Japan-Cameroon game on June 14 of 2,940 tweets per second, only to be surpassed last night at the end of the Lakers/Celtics basketball championship game, which averaged 3,085 tweets per second. On a normal day, that number stands closer to 750.

Many of those who were tweeting up a storm about the vuvuzelas and the bad calls by referees may have been at work: Cisco’s ScanSafe SaaS Web security service notes that corporate web traffic was up 27 percent globally during World Cup matches taking place during working hours. The Cisco note goes on to say that malware tied to the World Cup is on the rise as well (both hackers and bloggers are all aware of the key word effect, apparently), although that could just be a pitch for the company’s security software.

Cisco calculated that on June 11, the day the games began, of the roughly 80.6 billion spam messages that were sent, 257 million of those sent each hour were related to the World Cup. That led Cisco to estimate that more than 3 billion such messages were sent — or 4 percent of all global spam.

In other data points, Akamai’s continued look at the World Cup’s effect on overall Internet traffic continues at its specialty site. The content-delivery network, which beefed up its infrastructure leading into the tournament in expectation of record traffic, said that on average, World Cup-related traffic has been driving close to 1Terabit/second of traffic. And that’s on top of the content Akamai already delivers. AlertSite, a website performance measurement company, also noted that site load times for major portals, news providers and live streaming sites slowed down during gameplay.

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