Comments on: When Is a Twitter Trend Not a Trend? When It's Promoted

By: Is Twitter Finally About to Cash in on Advertising?: Tech News and Analysis «

Mon, 24 Jan 2011 15:56:44 +0000

[...] it can then be re-tweeted or shared just like any other Twitter message. Companies can also pay to have what Twitter calls a Promoted Trend, which features their name or the product’s name in the spot that shows trending topics on [...]

By: Twitter Brings Promoted Tweets to User Streams: Tech News «

Twitter Brings Promoted Tweets to User Streams: Tech News « — Mon, 01 Nov 2010 21:18:57 +0000

[...] elevating promoted tweets when people search a topic, and it has a related feature that allows promoted tweets to appear among the latest trending topics. The company has also launched promoted accounts so users see recommendations of sponsors among [...]

By: You’re a Media Company Now, Twitter — Good Luck «

You’re a Media Company Now, Twitter — Good Luck « — Wed, 15 Sep 2010 14:35:49 +0000

[...] Tweets and Promoted Trends features — but even there, it has to walk a fine line between appealing to advertisers and serving the users who see it as a communications medium, and might not take kindly to seeing their real-time news [...]

By: Twitter Hatching Another Baby Business Model?

Twitter Hatching Another Baby Business Model? — Fri, 09 Jul 2010 21:28:40 +0000

[...] It will feature promoted tweets in search results and eventually other places. It will feature promoted trends in its trending topics. It will publicize sales and other deals. It will offer pro accounts (at [...]

By: Geno Prussakov

Geno Prussakov — Mon, 28 Jun 2010 11:09:24 +0000

Excellent observations, Mathew. I'm referencing it as a source of information in my today's blog post.

By: Promoted Trends may be trouble for Twitter, but they’re great for Toy Story 3 | Off Topic Design

Sat, 19 Jun 2010 01:39:59 +0000

[...] that’s not enough distinction between advertising and content for some. As Gigaom [...]

By: viscaheel

viscaheel — Fri, 18 Jun 2010 16:09:47 +0000

Folks, this is pure nonsense. Twitter is clearly hedging their bets here. Many (me included) do not believe that Promoted Tweets is a real product. There clearly has to be people inside of Twitter that agree otherwise they would not be distracted like this.

This is a cheap, easy way to generate revenue and, YES, user confusion is part of the equation.

But let's also get something straight: if Twitter knew that Promoted Tweets was going to be a winner they would not be doing this right now.

By: sallysue

sallysue — Fri, 18 Jun 2010 14:17:40 +0000

I have to disagree with Kevin. If I saw the word "promoted" I would not immediately think it was an advertisement. How could they make it more clear? Oh I don't know...maybe by saying "This is an advertisement"???

Plus if all the "promoted" ones were in a separate category as you suggest, no one would look at them, thus defeating the purpose.

By: When Is a Twitter Trend Not a Trend? When It’s Promoted (Mathew Ingram/GigaOM) « My Blog

Fri, 18 Jun 2010 12:12:58 +0000

[...] Ingram / GigaOM: When Is a Twitter Trend Not a Trend? When It’s Promoted — Twitter has just launched the next phase of its advertising strategy: In [...]

By: My Google Reader Shared Items – June 17, 2010 « Nick-Waters.com

My Google Reader Shared Items – June 17, 2010 « Nick-Waters.com — Thu, 17 Jun 2010 22:00:47 +0000

[...] When Is a Twitter Trend Not a Trend? When It’s Promoted [...]