Summary:

Today on the Net: CBS is testing out HTML5 video on the iPad with old episodes of Star Trek Enterprise, Ustream is making it easier for its professional users to build custom iPhone apps and Rovi is introducing ads into its interactive programming guide.

CBS Uses Star Trek To Explore HTML5 Frontier; Star Trek Enterprise fans can watch a very limited grab bag of episodes on the iPad, as CBS experiments with HTML5 delivery. (paidContent)

Ustream’s Live Mobilizer Gives Bands And Brands Live Streaming iPhone Apps; Ustream is adding an iPhone application platform called Ustream Live Mobilizer that offers a customizable iPhone app featuring Ustream’s live steaming capabilities. (TechCrunch)

Rovi Pushes Ad ‘Portals’ For Interactive Guides; the company has launched an initiative to sell ads across its interactive program guides, which reach up to 30 million homes through cable operators and consumer electronics devices. (Multichannel News)

Sky Sports Prepares for 3-D Cricket; the programmer has announced plans to cover the NatWest one-day cricket international between England and Bangladesh on July 8 in 3-D. (Broadband TV News)

3D Movies Are Coming to the 3DS; Nintendo’s new handheld gaming system will deliver 3-D video without the need to wear glasses. (High-Def Digest)

WPP Digital Acquires Stake In Real-Time TV Analytics Firm; WPP Group has made another strategic investment in an advanced TV industry developer, acquiring a stake in Ace Metrix, which provides real-time analytics of TV advertising buys. (MediaPost)

BrightRoll Unveils New Reporting Suite; the new suite leverages measurement and analytics tools from research partners that include comScore, Nielsen, Vizu and InsightExpress. (press release)

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