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Summary:

Intamac Systems has landed £4 million ($5.8 million) to build up its cloud computing-based system for managing home energy devices, and is looking to both utilities and telecoms to reach into homes. The new money will be used to add new products and services.

Intamac Systems is trying to take cloud computing to the home energy management world, and has landed a £4 million ($5.8 million) investment to cast a bigger shadow. The funding included NorthCarbon Trust Investments, Chandos Capital Ventures and Seraphim Capital, all out of London, and comes on top of a £1 million round back in August 2009. The new money will be used to add new products and services to the Northampton, UK-based startup’s mix of in-home energy gadgets and displays and the cloud computing network it’s built to support them.

Intamac showed off a “home energy monitoring starter kit” with D-Link at the Consumer Electronics Show (CES) in January, and since last year has been working with home energy device makers Current Cost, which has installed its devices in about 600,000 UK homes with utilities including Scottish and Southern Energy and British Gas, as well as European satellite TV company Sky. Intamac is also working with BT Group to add energy management to its Home Hub wireless gateways made by Thomson, and is a partner in Alcatel-Lucent’s NG Connect home connectivity program.

CEO Kevin Meagher said last year that the company was managing “tens of thousands” of homes in the UK and Australia, tracking home security and automation systems as well as energy devices and giving homeowners a view over website or mobile device, all via Intamac’s cloud-based management system. As he noted, that’s different than putting a server or control module in the home itself, and could lower the price of home energy systems.

“If everything in your home is IP addressable, rather than manage it through some great server or gateway in the home you’ll simply exploit broadband, and it’s the cloud that will do a lot of the analysis of the data and integrating it,” Meagher said in an interview last year. “It will be so much cheaper and so much more scalable for the consumer.” (For more on cloud computing, join the GigaOM network at its annual Structure conference June 23 & 24 in San Francisco)

Meagher has said that he’s talking with major U.S. telecoms interested in using energy management as a sweetener to sell broadband into the home, a tack being taken by other energy management startups as well. Home display and gadget maker OpenPeak, which landed $52 million from Intel Capital, GE Capital and others this month, is working with telecoms such as AT&T to provide home energy management as well as home entertainment and automation services. Kleiner Perkins-backed startup iControl is working with broadband providers and home security firms to supply an energy management tool that could be bundled into the monthly fees that homeowners pay for those services. For more analysis of this trend see Broadband Service Providers Are About to Ride the Home Energy Wave at GigaOM Pro (subscription required).

For more research on energy management check out these other GigaOM Pro pieces:

Smart Algorithms: The Future of the Energy Industry

The Developer’s Guide to Home Energy Management Apps

Home Energy Management: Consumer Attitudes and Preferences

By Jeff St. John

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