9 Comments

Summary:

Not sure if you should Foursquare, Gowalla or Brightkite to post your location? A recent survey from uTest ought to help you make that decision, and the results provide useful information for developers in this space, showing that location-based services haven’t changed with the times.

Have you checked in to a location using your phone today and if so, which mobile app did you use? Chances are that your choice was based on features like ease of use, incentive offers and configurable levels of privacy, but unless you test individual solutions, it can be difficult to know which one best meets your geo-social needs. Now more than 300 testers can help with your decision, courtesy of the most recent uTest Bug Battle, which pits Foursquare, Gowalla and Brightkite against each other.

The semi-obvious purpose of the bug battle was for a virtual team of real software testers to kick the tires of apps and seek out reproducible issues, but the meatiest uTest report findings aren’t revealed by the number of bugs in these three apps (which for Foursquare was 177, while Gowalla had 316 and Brightkite, 377.) Rather, the usage survey results provide mini-reviews of each platform, which I’ve compiled in a table for easy comparison purposes here:

uTest Survey Results
Feature Good Better Best
Ease-Of-Use Gowalla Brightkite Foursquare
Location Accuracy Brightkite Foursquare Gowalla
Opportunity to Earn Deals Brightkite Gowalla Foursquare
Status Features Brightkite Gowalla Foursquare
Friend Connectivity Brightkite Gowalla Foursquare
Social Media Integration Gowalla Brightkite Foursquare

Foursquare, notably, comes out ahead of competitors in five survey categories and finishes second in the sixth. Gowalla was generally liked second-best by the test group, while Brightkite brings up the rear. So if you’re unsure of which to use, you now have a more informed place to start.

But this data is also useful for developers in this space, and makes clear that LBS platforms haven’t yet caught up with the times. For example, when Brightkite was founded in 2005, location accuracy wasn’t that important for most users of the service; GPS radios and A-GPS technologies were really only just starting to become prevalent. But while they’re now fairly commonplace, in the uTest survey, Brightkite finishes last in this area. Similarly, when Gowalla first arrived on the scene in 2007, social media integration was very niche. Yet now And while more people use social networks than email, but it’s the new kid on the block, Foursquare excels in this area while Gowalla remains lacking.

I doubt there’s a perfect or even a one-size-fits-all location-based platform out there — although I wouldn’t count out Facebook or Google’s Latitude  just yet — but developers looking at this space only need to visit the past to successfully code a platform for the future. The data offered from uTest is a useful filter to gauge the importance of what features consumers want in LBS. Taking such information and then finding innovative new use-cases for location check-ins could create next year’s survey winner.

For information on additional services offered by these location-aware apps, be sure to check our recent geo-local infographic, which adds MyTown, Geodelic and Where.com to the mix.

Related content from GigaOM Pro (sub req’d):

Location: The Epicenter of Mobile Innovation

  1. As a user of both Gowalla and FourSquare can someone please explain how Gowalla rated low in “Social Media Integration” while it has the same Twitter/Facebook integration that FourSquare has?

    I swear. I’m not really a fan boy of either service but it seems that so many people want to put FourSquare in front for no other reason than “just because”.

    It was Gowalla that allowed checkins from anywhere while FourSquare was stuck in their “you have to be in one of our markets” BS. And Gowalla had custom items and custom stamps before FourSquare started their whole “special event badges” thing with the World Cup.

    So much is ignored when talking about the Gowalla/FourSquare debate that I can help but think bias. Both services do essentially the same things, only difference is FourSquare has coattails to ride (Dodgeball).

    Share
    1. Michael, I can’t answer your question, which is a good one, as I didn’t participate in the survey. I’ve been a Foursquare user for what feels like a year or so and never personally looked into Gowalla, but I will now, based on your comment.

      I agree that I didn’t initially care for the segmented markets in Foursquare. I’m not sure when Foursquare started the special event badges, but I know that it was well before the World Cup. I earned the CES 2010 badge from Las Vegas this past January. I’ll do some more digging and see if my findings agree with those of the survey participants, so thanks for calling this out! :)

      Share
  2. Nice article .It helps us to understand the difference between the three LBS sites.

    @Michael Koby
    I agree with you .

    Share
  3. Missing Feature: “ability to locate deals” ……the bread and butter, heart and soul of LBS.

    Share
  4. [...] GigaOm: Checking In on Location-based Services: Foursquare vs. Gowalla vs. Brightkite [...]

    Share
  5. Agreed that the ability to located deals/discounts represents a massively under-served market need.

    Sure, it’s to be expected that people always want more/better deals, but this particular question got the lowest satisfaction scores of any category that we’ve ever asked about spanning seven past Bug Battles (covering verticals like browsers, search engines, e-tailers, social networks, et al).

    It appears to be a real opportunity for someone to differentiate and capture marketshare. Which of these LBS players will be the first to go out and negotiate meaningful deals with SBUX, Apple, JCrew, Target and other retailers?

    [disclosure: I run marketing & community at uTest]

    Share
  6. [...] They also revealed the number of bugs which were found in each LBS (Foursquare had 177, Gowalla 316, and Brightkite 377) [via gigaom] [...]

    Share
  7. The battle for location will be fought by Apple, Google and Facebook. Foursquare, Gowalla and Brightkite don’t have “staying power”.

    Share
  8. The war is just began… I think we need to use all of this and which one your prefer and use it..

    My Question is on Status Features result , why Foursquare better than Gowalla? I was use both and I think Gowalla much better with comment system and added some photos..

    Share

Comments have been disabled for this post