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Summary:

When Twitter announced in May that it planned to launch a new feature called Points of Interest based on a user’s location, some expected it to be a “Foursquare-killer.” Instead, both Foursquare and Gowalla are partners in the feature now known simply as Twitter Places.

When Twitter announced at its Chirp conference in May that it planned to launch a new feature called Points of Interest based on a user’s location, the immediate reaction from some was that this would be a “Foursquare-killer.” Instead, the two largest location-based services — Foursquare and Gowalla — are both partners in the feature now known simply as Places, which Twitter announced today on its blog. Users will be able to select from a list of places in their area when they post a tweet from either the Twitter home page, the mobile site, or the Foursquare and Gowalla apps. Twitter said the feature will soon be added to the Twitter apps for iPhone, Android and BlackBerry as well.

The new feature isn’t just designed to broadcast where you are to all your Twitter followers, however. The company clearly sees it as a way of allowing users to browse through tweets (and Foursquare and Gowalla check-ins) either when they are in a specific location or when they merely want to find out what is happening there. As the Twitter blog post describes, when you click on a Twitter Place within a tweet, you can see messages from other users who also used that location (some Twitter clients such as Twittelator have also had a similar feature for some time called “search nearby”).

The location data comes through partnerships that Twitter has with TomTom and Localeze. Although the company didn’t mention it as part of the launch post, the geo-location technology it is using for the new feature is also likely based on its acquisition of Mixer Labs, creator of the GeoAPI service, in December. The company was started by a group of former Google product managers and created a database and index of geo-locations using latitude and longitude data.

It will be interesting to see whether access to Twitter Places integration — and the ability to see tweets from others in the same location — makes users less likely over time to check in via Foursquare or Gowalla from those places. And when Twitter rolls out its new Annotations platform, which will allow services to add metadata of various kinds to a tweet, it’s possible that location-based tweets could be tagged as reviews of those places (if they were restaurants, for example), which would provide similar functionality to the tips users can provide in Foursquare and review services like Yelp. Facebook is also expected to join the party by launching location-based features of some kind in the near future.

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  1. Without any doubt, the war based on location has just upgraded.

  2. Twitter Places: Twitter macht Ernst mit ortsbasierten Features » netzwertig.com Monday, June 14, 2010

    [...] man Tweets über die Twitter-Website schon länger mit einer Koordinate versehen konnte, erweitert die am am Montagabend offiziell gelaunchte Places-Funktion diese um tatsächliche Orte. Mit Twitter Places lassen sich fortan Tweets mit der Location [...]

  3. Le bussole pesano. E Twitter va giù – The New Blog Times Tuesday, June 15, 2010

    [...] sembra abbiano portato qualche situazione di sovraccarico.Non va dimenticato che Twitter sta lavorando alacremente nel tentativo di porsi come FourSquare Killer, dunque le attività fervono e il [...]

  4. Twitter Places โพสต์ที่ไหนบอกด้วย!!! « My Diary Tuesday, June 15, 2010

    [...] ข้อมูลจาก: gigaom [...]

  5. A Place For Every Tweet and Every Tweet in Its Place — News Tweets Gone Viral Tuesday, June 15, 2010

    [...] both Foursquare and Gowalla are partners in the feature now known simply as Twitter Places. Link – Trackbacks Share and [...]

  6. Geo-local: to check-in or not to check-in? Tuesday, June 15, 2010

    [...] like GigaOm’s Matthew Ingram, look at Twitter’s move as ensuring the longevity of Foursquare’s and Gowalla’s [...]

  7. Sanjay Maharaj Tuesday, June 15, 2010

    By partnering with foursquare and gowalla, I think this is a good strategic move on the part of Twitter rather than a go alone kind of thing

  8. With Twitter Places What’s Good For The Goose Is Good For Gowalla – Online Marketing Daily Tuesday, June 15, 2010

    [...] makes users less likely over time to check in via Foursquare or Gowalla from those places,” writes GigaOm. “And when Twitter rolls out its new Annotations platform, which will allow services to add [...]

  9. Twitter Places: To Check-in or Not to Check-In? | Wall St. Cheat Sheet Saturday, June 19, 2010

    [...] like GigaOm’s Matthew Ingram, look at Twitter’s move as ensuring the longevity of Foursquare’s and Gowalla’s services. [...]

  10. Check-in, Multitasking & Geofencing: The Social Web becomes location aware « Twingly Blog Wednesday, June 30, 2010

    [...] days. The number of services integrated with location features will continue to explode, and after Twitter already has entered the location game, Facebook will follow soon, introducing millions of less experienced web users to [...]

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