Comments on: How Much Is a Facebook Fan Really Worth?

By: Davide Belletti

Davide Belletti — Wed, 23 Nov 2011 00:07:32 +0000

How Much Is a Facebook Fan Really Worth? http://t.co/pByF2mQR

By: Nick M.

Nick M. — Tue, 22 Nov 2011 17:04:00 +0000

RT @KarenStrum: How much is a Facebook fan worth? Apparently $138.38 according to a new study. http://TwitPWR.com/KEM/

By: Ben Daniel

Ben Daniel — Sun, 20 Nov 2011 05:24:50 +0000

The average #Facebook Fan is worth $136.68. On average, businesses shell out $1.07 for your “likes” http://t.co/nQWq9a9d #virtualgoods

By: Wellmeadow Consulting - News & Views | Updating your Sales Process for the new Business Realities

Tue, 15 Feb 2011 14:01:48 +0000

[...] asset, with the value of a Facebook fan for a business measured at £88 by social media firm Syncapse in June of 2010. The average fan also spends approximately £48 more with a firm than the general public – [...]

By: כמה שווה לייק? | Newsgeek

כמה שווה לייק? | Newsgeek — Tue, 15 Feb 2011 12:00:40 +0000

[...] במהלך חודש יוני 2010 פרסמו אנשי Gigaom מחקר שנעשה על-ידי Syncapse, אשר בדק אף הוא את הסוגיה. המחקר של סינקפס (זמין במלואו ב-PDF) הגיע למסקנה כי כל מעריץ שווה בממוצע קצת מעל 136 דולרים. המחקר של סינקפס מבוסס על סקר בו נסקרו 4000 איש שהם מעריצים של מותגים גדולים, כגון אדידס, קוקה קולה ועוד. הנסקרים נשאלו על הרגלי הצריכה שלהם לפני שהפכו למעריצים של אותם מותגים, ומה צפי הרכישה שלהם בעתיד. באמצעות חישוב השינוי בין התקופות הגיעה סינקפס להערכה הזאת. [...]

By: Win a FREE iPhone 3G (An Exercise in Game Mechanics) | Social Media Commando

Sat, 22 Jan 2011 19:16:22 +0000

[...] However, the estimated value of a Facebook fan is $136.38. [...]

By: Steve Lamont

Steve Lamont — Fri, 07 Jan 2011 23:18:51 +0000

Specious arguments in this report, in my opinion. This reports on the value of those “fan” customers that would hold true regardless of whether they became fans. It confuses correlation (best customers are more likely to want to be fans) with causation. Marketing is all about cost-effectively growing new revenues — either by getting current customers to spend more or attracting new customers.

By: Flattr: Micropayments for the Web - Jacob Hartog Jacob Hartog

Flattr: Micropayments for the Web - Jacob Hartog Jacob Hartog — Sat, 11 Dec 2010 23:02:09 +0000

[...] in that they show consumer interest and engament. Some have even tried to put a dollar amount on this interest. These companies are trying to use Facebook as a marketing channel to generate [...]

By: Is Cartoon Awareness Enough? « JustGiving blog

Is Cartoon Awareness Enough? « JustGiving blog — Mon, 06 Dec 2010 17:24:34 +0000

[...] report claims that fans are 41 per cent more likely than non-fans to recommend a product they are a fan of [...]

By: Gary Chow

Gary Chow — Wed, 27 Oct 2010 23:05:12 +0000

5,000 000 000 users! Facebook really offers a large amount of potencial customers! Thanks for this very interesting article.