Comments on: How Much Is a Facebook Fan Really Worth?

By: Davide Belletti

Davide Belletti — Wed, 23 Nov 2011 00:07:32 +0000

How Much Is a Facebook Fan Really Worth? http://t.co/pByF2mQR

By: Nick M.

Nick M. — Tue, 22 Nov 2011 17:04:00 +0000

RT @KarenStrum: How much is a Facebook fan worth? Apparently $138.38 according to a new study. http://TwitPWR.com/KEM/

By: Ben Daniel

Ben Daniel — Sun, 20 Nov 2011 05:24:50 +0000

The average #Facebook Fan is worth $136.68. On average, businesses shell out $1.07 for your “likes” http://t.co/nQWq9a9d #virtualgoods

By: Wellmeadow Consulting - News & Views | Updating your Sales Process for the new Business Realities

Tue, 15 Feb 2011 14:01:48 +0000

[...] asset, with the value of a Facebook fan for a business measured at £88 by social media firm Syncapse in June of 2010. The average fan also spends approximately £48 more with a firm than the general public – [...]

By: כמה שווה לייק? | Newsgeek

כמה שווה לייק? | Newsgeek — Tue, 15 Feb 2011 12:00:40 +0000

[...] במהלך חודש יוני 2010 פרסמו אנשי Gigaom מחקר שנעשה על-ידי Syncapse, אשר בדק אף הוא את הסוגיה. המחקר של סינקפס (זמין במלואו ב-PDF) הגיע למסקנה כי כל מעריץ שווה בממוצע קצת מעל 136 דולרים. המחקר של סינקפס מבוסס על סקר בו נסקרו 4000 איש שהם מעריצים של מותגים גדולים, כגון אדידס, קוקה קולה ועוד. הנסקרים נשאלו על הרגלי הצריכה שלהם לפני שהפכו למעריצים של אותם מותגים, ומה צפי הרכישה שלהם בעתיד. באמצעות חישוב השינוי בין התקופות הגיעה סינקפס להערכה הזאת. [...]

By: Win a FREE iPhone 3G (An Exercise in Game Mechanics) | Social Media Commando

Sat, 22 Jan 2011 19:16:22 +0000

[...] However, the estimated value of a Facebook fan is $136.38. [...]

By: Steve Lamont

Steve Lamont — Fri, 07 Jan 2011 23:18:51 +0000

Specious arguments in this report, in my opinion. This reports on the value of those “fan” customers that would hold true regardless of whether they became fans. It confuses correlation (best customers are more likely to want to be fans) with causation. Marketing is all about cost-effectively growing new revenues — either by getting current customers to spend more or attracting new customers.

By: Flattr: Micropayments for the Web - Jacob Hartog Jacob Hartog

Flattr: Micropayments for the Web - Jacob Hartog Jacob Hartog — Sat, 11 Dec 2010 23:02:09 +0000

[...] in that they show consumer interest and engament. Some have even tried to put a dollar amount on this interest. These companies are trying to use Facebook as a marketing channel to generate [...]

By: Is Cartoon Awareness Enough? « JustGiving blog

Is Cartoon Awareness Enough? « JustGiving blog — Mon, 06 Dec 2010 17:24:34 +0000

[...] report claims that fans are 41 per cent more likely than non-fans to recommend a product they are a fan of [...]

By: Gary Chow

Gary Chow — Wed, 27 Oct 2010 23:05:12 +0000

5,000 000 000 users! Facebook really offers a large amount of potencial customers! Thanks for this very interesting article.

By: The Hard Math of Social Media - AgencySpy

The Hard Math of Social Media - AgencySpy — Tue, 26 Oct 2010 18:21:01 +0000

[...] a couple of minutes to do some back-of-the-envelope math. In the mean time, know that Syncapse has a number, as does Nielsen. The question is, do you believe them? Personally, it feels a little too close to [...]

By: Erik Stenbakken

Erik Stenbakken — Fri, 15 Oct 2010 18:31:15 +0000

Well, kind of. True, one doesn’t have to buy a FB fan page like a full page ad in Reader’d Digest. BUT the idea that “virtual no-cost” is just not true. To have good social media, one has to be social. That takes time. And time = money. Companies who throw up a fan page (pun might be meaningful here) and just leave it static or without effort will be among those who are identified as those whose pages DON’T work. The question is, “Is the investment (staffing time, marketing follow up, parallel marketing, etc) worth it?” Which in essence is the age-old question: What’s my ROI?

NEVER fail to calculate time as part of the investment.

By: It Takes Money to Get Facebook Fans | Michelle's Blog

It Takes Money to Get Facebook Fans | Michelle's Blog — Wed, 22 Sep 2010 00:20:35 +0000

[...] think Fans are worth it? According to this study on GigaOm, the average Facebook fan is worth $136.38, as fans spend an extra $71.84 more than non-fans, are 28 percent more likely to be repeat [...]

By: Welcome Back From Summer Vacation! (You Call That a Vacation!?) «

Welcome Back From Summer Vacation! (You Call That a Vacation!?) « — Mon, 06 Sep 2010 17:00:36 +0000

[...] June 11: How Much Is a Facebook Fan Really Worth? [...]

By: Ron

Ron — Mon, 06 Sep 2010 10:44:00 +0000

Agree entirely. This study sounds ridiculous. The “key findings” are true of any fans of a brand–whether they’re Facebook fans is irrelevant. The real strength of Facebook fandom is the ability for brands to speak directly to their audience.

By: What’s the Value of Your Facebook Fans? « Social Media Musings by Tom Humbarger

Mon, 12 Jul 2010 18:10:47 +0000

[...] more than 4000 fans of 20 top brands and analyzed the spending patterns of fans vs. non-fans. Gigaom has a blog post summarizing the Vitrue report and you can download the full Vitrue report [...]