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Summary:

Facebook is seeing more of its users upload and watch videos on its social network, as it increasingly becomes a hub for online video viewing. The social network says its users upload more than 20 million videos and watch more than 2 billion videos per month.

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Facebook is increasingly becoming a hub for online video viewing, with more than 20 million videos being uploaded to the social network each month — and more than 2 billion videos being watched. Those two stats, given exclusively to NewTeeVee by a Facebook spokesperson, underscore the growing importance of video as a communications medium on the social networking site.

The number of uploads, in particular, has grown pretty substantially over the past year. Last March, Facebook said that it received on average 415,000 video uploads a day, or about 12 million a month, 40 percent of which came directly from webcams. And as more mobile devices that are video-ready enter the market, we can expect the number of mobile videos to increase. Last summer, for instance, Facebook released an update to its iPhone app enabling users to directly upload video to the site.

The social networking site crept into comScore’s Video Metrix top five sites for video viewers in April, with 41.3 million U.S. uniques over the course of the month. While it still lags industry heavyweight YouTube in terms of viewers, the number of users watching video on the site rank it alongside Vevo and Fox Interactive — and ahead of Hulu. But while it ranks favorably in terms of the number of users watching video on the site, the average number of videos watched per viewer — 5.6, according to comScore — is still pretty low compared to YouTube (96) or Hulu (24.7).

Facebook already has 500 million users worldwide, but as more users join and settle in, we can expect the number of users watching video on the site to grow. And as more of those users come armed with inexpensive digital video cameras and mobile devices — like the new iPhone 4 — that can shoot HD video, we can expect the number uploading video to the site to increase even further.

Related content on GigaOM Pro: Report: The Consumer Video Chat Market, 2010-2015 (subscription required)

  1. [...] NewTeeVee is now reporting that Facebook actually gets around 2 billion video views a month, with 20 million videos being uploaded to the site. Which further cements Facebook’s incredible and seemingly unwavering rise to (near) the top. [...]

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  2. To point out the obvious, the traffic that is generated from all of this engagement is very difficult to monetize. It is impossible to ensure brand safety for advertisers. Most of this content cannot be monetized directly with ads. (other than with the standard ads that run on Facebook on the right-hand side bar)

    One of the reasons why Youtube created Vevo was to address this kind of issue.

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  3. [...] NewTeeVee is now reporting that Facebook actually gets around 2 billion video views a month, with 20 million videos being uploaded to the site. Which further cements Facebook’s incredible and seemingly unwavering rise to (near) the top. [...]

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  4. [...] disclosed this week that more than 20 million videos are uploaded to the social networking site every month, [...]

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  5. [...] disclosed this week that more than 20 million videos are uploaded to the social networking site every month, [...]

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  6. [...] disclosed this week that more than 20 million videos are uploaded to the social networking site every month, [...]

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  7. [...] The Truveo app could help make Facebook even more of a video hub. The company told NewTeeVee this week that more than 20 million videos are uploaded to the social networking site every month, [...]

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  8. [...] Via NewTeeVee, Facebook is increasingly becoming a hub for online video viewing, with more than 20 million videos being uploaded to the social network each month — and more than 2 billion videos being watched. Those two stats, given exclusively to NewTeeVee by a Facebook spokesperson, underscore the growing importance of video as a communications medium on the social networking site. [...]

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  9. [...] Facebook: 2B Videos Viewed Per Month Facebook is increasingly becoming a hub for online video viewing, with more than 20 million videos being uploaded to the social network each month — and more than 2 billion videos being watched. Those two stats, given exclusively to NewTeeVee by a Facebook spokesperson, underscore the growing importance of video as a communications medium on the social networking site. (tags: online facebook social socialmedia video) [...]

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  10. [...] that not only cater to numerous different niches, but are also free!With Facebook users currently uploading around 415,000 videos daily, and viewing over 2 billion videos a month (that’s more than Hulu!), social networking sites are increasingly becoming hotspots for video [...]

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  11. [...] videos uploaded to the site. Facebook told NewTeeVee earlier this month that users already upload more than 20 million videos to the social network each month, a number that had increased from about 12 million a year [...]

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  12. [...] Facebook has become a force in online video, ranking among the top five video sites in comScore’s Video Metrix April results. That puts it in line with Vevo and Fox Interactive — and ahead of Hulu. Earlier this month, the social networking site told NewTeeVee that its users upload more than 20 million videos each month, and watch more than 2 billion. [...]

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  13. [...] Facebook has become a force in online video, ranking among the top five video sites in comScore’s Video Metrix April results. That puts it in line with Vevo and Fox Interactive — and ahead of Hulu. Earlier this month, the social networking site told NewTeeVee that its users upload more than 20 million videos each month, and watch more than 2 billion. [...]

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  14. [...] Facebook has become a force in online video, ranking among the top five video sites in comScore’s Video Metrix April results. That puts it in line with Vevo and Fox Interactive — and ahead of Hulu. Earlier this month, the social networking site told NewTeeVee that its users upload more than 20 million videos each month, and watch more than 2 billion. [...]

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  15. [...] Facebook’s 245 million videos watched per month doesn’t correspond with data previously reported by us. According to a Facebook representative, those figures were “Our internal stats for our [...]

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  16. [...] Facebook has become a force in online video, ranking among the top five video sites in comScore’s Video Metrix April results. That puts it in line with Vevo and Fox Interactive — and ahead of Hulu. Earlier this month, the social networking site told NewTeeVee that its users upload more than 20 million videos each month, and watch more than 2 billion. [...]

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  17. [...] is quickly becoming a video powerhouse.  With more than 2 billion videos viewed each month <http://newteevee.com/2010/06/08/facebook-2b-videos-viewed-per-month/&gt; , Facebook is a top-five video site.  Plus, by using the native Facebook player you can take [...]

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  18. [...] uploads and views show growth. Now, according to ComScore, Facebook grew to be the 10th largest US video site in May [...]

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  19. [...] Facebook has become a force in online video, ranking among the top five video sites in comScore’s Video Metrix April results. That puts it in line with Vevo and Fox Interactive — and ahead of Hulu. Earlier this month, the social networking site told NewTeeVee that its users upload more than 20 million videos each month, and watch more than 2 billion. [...]

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  20. [...] network. In the past year, Facebook has become a major player in online video, with its users viewing more than 2 billion videos per month. No doubt MySpace is hoping that it can emulate some of that success with its own video [...]

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