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Summary:

Facebook is seeing more of its users upload and watch videos on its social network, as it increasingly becomes a hub for online video viewing. The social network says its users upload more than 20 million videos and watch more than 2 billion videos per month.

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Facebook is increasingly becoming a hub for online video viewing, with more than 20 million videos being uploaded to the social network each month — and more than 2 billion videos being watched. Those two stats, given exclusively to NewTeeVee by a Facebook spokesperson, underscore the growing importance of video as a communications medium on the social networking site.

The number of uploads, in particular, has grown pretty substantially over the past year. Last March, Facebook said that it received on average 415,000 video uploads a day, or about 12 million a month, 40 percent of which came directly from webcams. And as more mobile devices that are video-ready enter the market, we can expect the number of mobile videos to increase. Last summer, for instance, Facebook released an update to its iPhone app enabling users to directly upload video to the site.

The social networking site crept into comScore’s Video Metrix top five sites for video viewers in April, with 41.3 million U.S. uniques over the course of the month. While it still lags industry heavyweight YouTube in terms of viewers, the number of users watching video on the site rank it alongside Vevo and Fox Interactive — and ahead of Hulu. But while it ranks favorably in terms of the number of users watching video on the site, the average number of videos watched per viewer — 5.6, according to comScore — is still pretty low compared to YouTube (96) or Hulu (24.7).

Facebook already has 500 million users worldwide, but as more users join and settle in, we can expect the number of users watching video on the site to grow. And as more of those users come armed with inexpensive digital video cameras and mobile devices — like the new iPhone 4 — that can shoot HD video, we can expect the number uploading video to the site to increase even further.

Related content on GigaOM Pro: Report: The Consumer Video Chat Market, 2010-2015 (subscription required)

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  1. Facebook Growing As Online Video Destination | Beats Hulu, CBS, Microsoft For Video Viewers Tuesday, June 8, 2010

    [...] NewTeeVee is now reporting that Facebook actually gets around 2 billion video views a month, with 20 million videos being uploaded to the site. Which further cements Facebook’s incredible and seemingly unwavering rise to (near) the top. [...]

  2. Charles Baker Wednesday, June 9, 2010

    To point out the obvious, the traffic that is generated from all of this engagement is very difficult to monetize. It is impossible to ensure brand safety for advertisers. Most of this content cannot be monetized directly with ads. (other than with the standard ads that run on Facebook on the right-hand side bar)

    One of the reasons why Youtube created Vevo was to address this kind of issue.

  3. Facebook Growing As Online Video Destination | Beats Hulu, CBS, Microsoft For Video Viewers « The Levisa Lazer Wednesday, June 9, 2010

    [...] NewTeeVee is now reporting that Facebook actually gets around 2 billion video views a month, with 20 million videos being uploaded to the site. Which further cements Facebook’s incredible and seemingly unwavering rise to (near) the top. [...]

  4. Facebook es el quinto sitio donde más se consume video online. « Streaming Buzz Wednesday, June 9, 2010

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  6. Facebook’s Video Stats Show Growth in Uploads and Views Thursday, June 10, 2010

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  7. Facebook’s Video Stats Show Growth in Uploads and Views | Internet Marketing Guide Thursday, June 10, 2010

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  8. Facebook’s Video Stats Show Growth in Uploads and Views » Facebook, Facebooks, Interactive, Turner, Viacom, Hulu » App Developer Tyler Johnson Blog – tjoozey.com Thursday, June 10, 2010

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  9. Truveo Launches Video Search App On Facebook – Online Marketing Daily Thursday, June 10, 2010

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  10. Facebook: New Video Search Tool and 2 Billion Videos Viewed Per Month « Ernest Blogging and Vlogging Friday, June 11, 2010

    [...] Via NewTeeVee, Facebook is increasingly becoming a hub for online video viewing, with more than 20 million videos being uploaded to the social network each month — and more than 2 billion videos being watched. Those two stats, given exclusively to NewTeeVee by a Facebook spokesperson, underscore the growing importance of video as a communications medium on the social networking site. [...]

  11. links for 2010-06-12 « burningCat Saturday, June 12, 2010

    [...] Facebook: 2B Videos Viewed Per Month Facebook is increasingly becoming a hub for online video viewing, with more than 20 million videos being uploaded to the social network each month — and more than 2 billion videos being watched. Those two stats, given exclusively to NewTeeVee by a Facebook spokesperson, underscore the growing importance of video as a communications medium on the social networking site. (tags: online facebook social socialmedia video) [...]

  12. 5 Ways to Expand Your Audience with Video (It’s Easier Than You Think!) Monday, June 14, 2010

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  13. Report: Facebook to Get iPhone Video Exporting Monday, June 14, 2010

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  14. Facebook Adds Video Viewing to iPhone App Monday, June 21, 2010

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  15. Facebook Adds Video Viewing to iPhone App | iPhone, iPad Weblog Monday, June 21, 2010

    [...] Facebook has become a force in online video, ranking among the top five video sites in comScore’s Video Metrix April results. That puts it in line with Vevo and Fox Interactive — and ahead of Hulu. Earlier this month, the social networking site told NewTeeVee that its users upload more than 20 million videos each month, and watch more than 2 billion. [...]

  16. Facebook Adds Video Viewing to iPhone App :NewsPress.me Monday, June 21, 2010

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  17. comScore May Numbers Show Vevo, Facebook Ascending Friday, June 25, 2010

    [...] Facebook’s 245 million videos watched per month doesn’t correspond with data previously reported by us. According to a Facebook representative, those figures were “Our internal stats for our [...]

  18. Facebook Adds Video Viewing to iPhone App | TikiJon.com Saturday, June 26, 2010

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  19. 5 ways to get your video viewed – Lansner on Real Estate : The Orange County Register Sunday, June 27, 2010

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  20. » Spring Creek Group :: Blog – Stats & Info in Bullets: SCG’s Weekly Social Media Digest Volume 1 Friday, July 2, 2010

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