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Summary:

Facebook is seeing more of its users upload and watch videos on its social network, as it increasingly becomes a hub for online video viewing. The social network says its users upload more than 20 million videos and watch more than 2 billion videos per month.

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Facebook is increasingly becoming a hub for online video viewing, with more than 20 million videos being uploaded to the social network each month — and more than 2 billion videos being watched. Those two stats, given exclusively to NewTeeVee by a Facebook spokesperson, underscore the growing importance of video as a communications medium on the social networking site.

The number of uploads, in particular, has grown pretty substantially over the past year. Last March, Facebook said that it received on average 415,000 video uploads a day, or about 12 million a month, 40 percent of which came directly from webcams. And as more mobile devices that are video-ready enter the market, we can expect the number of mobile videos to increase. Last summer, for instance, Facebook released an update to its iPhone app enabling users to directly upload video to the site.

The social networking site crept into comScore’s Video Metrix top five sites for video viewers in April, with 41.3 million U.S. uniques over the course of the month. While it still lags industry heavyweight YouTube in terms of viewers, the number of users watching video on the site rank it alongside Vevo and Fox Interactive — and ahead of Hulu. But while it ranks favorably in terms of the number of users watching video on the site, the average number of videos watched per viewer — 5.6, according to comScore — is still pretty low compared to YouTube (96) or Hulu (24.7).

Facebook already has 500 million users worldwide, but as more users join and settle in, we can expect the number of users watching video on the site to grow. And as more of those users come armed with inexpensive digital video cameras and mobile devices — like the new iPhone 4 — that can shoot HD video, we can expect the number uploading video to the site to increase even further.

Related content on GigaOM Pro: Report: The Consumer Video Chat Market, 2010-2015 (subscription required)

  1. [...] NewTeeVee is now reporting that Facebook actually gets around 2 billion video views a month, with 20 million videos being uploaded to the site. Which further cements Facebook’s incredible and seemingly unwavering rise to (near) the top. [...]

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  2. To point out the obvious, the traffic that is generated from all of this engagement is very difficult to monetize. It is impossible to ensure brand safety for advertisers. Most of this content cannot be monetized directly with ads. (other than with the standard ads that run on Facebook on the right-hand side bar)

    One of the reasons why Youtube created Vevo was to address this kind of issue.

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  3. [...] NewTeeVee is now reporting that Facebook actually gets around 2 billion video views a month, with 20 million videos being uploaded to the site. Which further cements Facebook’s incredible and seemingly unwavering rise to (near) the top. [...]

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  4. [...] disclosed this week that more than 20 million videos are uploaded to the social networking site every month, [...]

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  5. [...] disclosed this week that more than 20 million videos are uploaded to the social networking site every month, [...]

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  6. [...] disclosed this week that more than 20 million videos are uploaded to the social networking site every month, [...]

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  7. [...] The Truveo app could help make Facebook even more of a video hub. The company told NewTeeVee this week that more than 20 million videos are uploaded to the social networking site every month, [...]

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  8. [...] Via NewTeeVee, Facebook is increasingly becoming a hub for online video viewing, with more than 20 million videos being uploaded to the social network each month — and more than 2 billion videos being watched. Those two stats, given exclusively to NewTeeVee by a Facebook spokesperson, underscore the growing importance of video as a communications medium on the social networking site. [...]

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