The theme for WWDC is all about the iPhone. When Steve takes the stage, we can expect to hear a lot about the next release of iPhone OS and the next generation hardware. But what else can we expect to hear about during the keynote?


UPDATE: Be sure to follow our WWDC live coverage of the keynote!

The theme for this year’s WWDC, “The Center of the App Universe,” is all about the iPhone. When Steve takes the stage on Monday, we can expect to hear a lot about the next release of iPhone OS and the next generation hardware. But what else can we expect to hear about during the keynote next week?

For Sure

iPhone OS 4.0

I do not expect many surprises beyond what is already listed on the what’s new page but it will be nice to get some more details on the iAd program and Game Center. My money is on a GM release available in the Developer Center later on Tuesday as soon as the keynote is over. The software might be available in an iTunes update on Tuesday as well.

iPhone OS 4.0 for iPad

Steve has already said that it will be available in the fall, but I expect we will hear about the imminent release of developer betas of iPhone OS 4 for iPad. I will go out on a limb and guess that iPhone OS 4 for iPad will be available on CD’s at the event and will appear on the Developer Center sometime next week.

New iPhone Hardware

The fourth generation of the iPhone hardware will not be called the iPhone 4G. No way. It would be too confusing to market a mobile phone as a 4G device when it does not speak 4G wireless protocols (LTE or IMT Advanced). I think it will be called the iPhone HD. That HD moniker is going to be popular this season.

The only big question remaining is to see if Steve brings G.P. up on stage with him to introduce it.


AT&T already announced that tethering on the iPhone would be available on Tuesday this summer when iPhone OS 4.0 is released. If the software is not available to customers then, it would make AT&T look foolish and incompetent… wait a second.

Apple Design Awards Winners

The winners of this year’s Apple Design Awards for iPhone and iPad apps will surprise no one. Sure, I mean, it will be a surprise and all but there will not be a single app on the list that you have not heard of. I expect a few of the iPad showcase apps from the January event to get a nicely lit cube to take home.


Apple TV

There are quite a few rumors flying that the next Apple TV will be based on the iPhone OS and the A4 processor in the iPad. The idea of running apps on the Apple TV, even with a non-touch, remote control interface, is exciting. Pandora would be amazing. I am a little concerned that the iPad can only do 720p video, so the Apple TV would need a little extra oomph to get to 1080p. If it does 1080p, it will be called the Apple TV HD.

iPod touch

There have been some sightings of the next iPod touch casing that show a camera. We might see an update here, but I would not expect anything until the back to school promotion is over in the fall.

Mac Pro Update

I think we are all ready for new Mac Pro hardware. New six-core Xeons would be amazing. You know, sometimes you just need a big truck to do some heavy lifting.

No Chance

OS X 10.7

This year is all about the iPhone. I think the only mention that 10.7 might get is to remind everyone that they are not going to hear about it this week.

Other U.S. Carriers

So many people want this that I figured I had to put it on the list even though I don’t think it is going to happen in the next week. If you are waiting to get an iPhone on Verizon, T-Mobile or Sprint — keep waiting.

App Store Approval Process Q&A with Apple Executives

Hehe. Just having a bit of fun there.

I Can Dream, Can’t I?

Safari Extensions

Gruber dropped a hint the other week that an extension framework for Safari might be coming. Extensions are one of the few things that keep me on Firefox and Chrome. While Safari extensions would certainly be welcome on the desktop, it could also be amazing on the iPhone and the iPad.


I have heard the arguments for Apple to make MobileMe free, but I do not think that will happen. What I am hoping for is a cloud file system that makes sense for the iPhone and iPad.

iTunes Cloud/Lala

It would be nice to hear about a cloud strategy for iTunes, especially if the next Apple TV is primarily a streaming device. Surely that big, fancy, new data center is going to be used for something. That said, I am not holding my breath.

What Do You Want to See?

What are you expecting (or wishing) to hear about next week? Sound off in the comments below. And don’t forget to check out our live coverage of the keynote!

For those interested in cloud computing or data centers, check out our Structure conference in June.

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  1. At this point, I just want a VZW iPhone. That’s not gonna happen for a while. I’m giving up. Going with a different smartphone. Android or Palm.

  2. John Sargent Friday, June 4, 2010

    Plz, Plz, let me send and receive ical invites/change ical events and synch back to my Imac, from my iPhone, cant understand why this is still not here

  3. I just want to see a real pro macbook to replace my aging 15″… It’s good to dream :)

  4. Who’s going to sue the data center?

    1. Weldon Dodd BA Friday, June 4, 2010

      Wait. Sue? or did you mean use?

      1. Read your copy.

        “Surely that big, fancy, new data center is going to be sued for something. That said, I am not holding my breath.”

        ’nuff said!

      2. Well, considering all the people that are lining up to sue Apple for one thing or another, maybe I should just leave it the way it is. :)

    • A free basic mobile me (with no big storage) is a MUST. This is the way things are. Apple can support it for with Ads if needed.

    • iChat with Video will be there as well. A good move will be to make it RCS compatible so it will open up not only iPhone devices and that would really mean ‘open’

    • Any iPod touch or Music related annoucement will wait until September

    • No Apple TV…that would be a specific event. And I expect Apple to get into the market with a TV itself, not a set-top box

    • Maybe a price cut on the iPhone.

    …with regards to names…I think it will be called iPhone. No HD, no 4G. Look at the iPod history of names.

    • Additional updates: MacBook Air, Mac Pros and Mac Mini
      • Free MobileMe – possible, but Apple has been reluctant to do “free” stuff for a while
      • Video chat is definitely on the list of things we have heard about for iPhone OS 4.0. Introducing the API at WWDC would be welcome news.
      • Agree on the iPod touch
      • Apple TV will be announced if it is based on iPhone OS because that could mean developers could write apps for it. Pandora on Apple TV, mmmmm.
      • Price cuts – maybe, if they keep an 8GB or 16GB 3GS in the lineup
      • Names – you mean like the iPod shuffle, iPod nano, iPod classic, and iPod touch? It’s a guess, but I’m sticking with iPhone HD.
    1. “No Apple TV…that would be a specific event. And I expect Apple to get into the market with a TV itself, not a set-top box”

      Not a chance of that, they would have to compete with all the other tv manufacturers or persuade them to embed it in their own tv. Then you have to wait for people to replace their existing HD TVs in order to get market penetration and finally the cost for entry would be way more than $99 so it would not be a discretionary item to most people.

  5. I just want to set and use my own SMS ringtone. How hard is that?

    1. No kidding! My cellphone from 2003 did this! This has been a frustration for sooo long.

  6. Wireless syncing would be great

  7. I don’t usually get sucked into this sort of thing, but hey, it’s Friday, I’m having a cold drink and the weekend is just about here, so here goes:

    iPhone OS 4.0 – I’m on the beta and it’s great. There are not too many gaps left to fill in my mind, but I can’t claim to be looking at this from everyones perspective. There’s a bunch of stuff that it can do with multitasking that clearly Apple will not approve for the App Store. What I mean by that is that the capabilities are far greater than the narrow examples Steve covered in the keynote on 4.0, but Apple just isn’t going to approve those use cases, so I don’t expect any revelations there.

    The gaps that I do see, that could easily be filled by “surprises” on Monday:

    1. As someone else mentioned, iCal invites / events could use some love.

    2. The lock screen needs some kind of way to show what messages are waiting. e.g. what Apps have badges and/or a timeline of notifications. It would make sense to be able to review that list/screen once you unlock the phone too.

    3. Some facility for widgets. Recent App Store activity suggests this might come true, along with their omission (Weather, Stocks etc) from the iPad. Personally, I’m not so interested in them. Maybe this will be 4G only, if the memory capacity of that device is greater than the 3GS.

    4. Plenty of evidence suggests Video Chat should make an appearance, if only for the 4G. Will we get access to the API though?

    5. Wireless sync with iTunes. I hate the fact I can’t do this. I only really need it on Wi-Fi. Or maybe we’ll get more than this. It’s about time our media just sync’d seamlessly across all our Apple devices/Macs. Or we get the “Cloud”

    iPhone 4G – Seems like plenty has been uncovered. Did anyone mention 802.11n? I don’t recall, but if the iPad has it… and that would give enough bandwidth for wireless iTunes sync, no?

    iPad OS 4.0 (4.1?) – Surely this will be brought forward. I find my iPad old-fashioned, what with quitting apps and stuff, already.

    1. All good points. I think the notification system needs a complete overhaul.

  8. @frats

    AMEN TO THAT!!! so many iPhones out there with the same Message Tone. The tritone is the only bearable stock one and what do you know everyone uses that one too. I had to jailbreak mine to change it.

  9. I would like to see the Apple HDTV (television) with Apple TV HD built in and maybe Blue-Ray built in. The sometimes beautiful HDTVs are too often cluttered with several ugly, mis-matched boxes. If Apple could put together an Apple television that would clean up the TV space and be controlled by iPhone or iPad I think it would be a hit. Art on the wall w/o clutter, who could do it better tha Apple?

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