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Summary:

It’s been a while since Apple has implemented a new policy which resulted in the wholesale removal of a whole slew of applications from the App Store. But don’t worry, they remain vigilant. The newest target of Apple’s wrath are so-called “widget” or “dashboard” apps.

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It feels like it’s been a while since Apple has implemented a new policy which resulted in the wholesale removal of a whole slew of applications from the App Store. But don’t worry, they remain vigilant, as many unlucky developers discovered yesterday. The newest target of Apple’s wrath are so-called “widget” or “dashboard” apps.

I was made aware of the situation by Gehan Dias of Appwolf, a development studio which has been working on a widget-type app called Mashboard. Mashboard sort of emulates what I think the iPhone’s home screen should look like anyway, in that it provides a wealth of information from multiple sources, more like the Android home screen. In fact it looks quite like a desktop, which is apparently what Apple took issue with.

Steve Jobs said as much in a brief email exchange with the developer of another widget app, one called My Frame that allows you to overlay photos on your iPad with other things, like weather, sticky notes, etc. Like with Mashboard, the problem was showing more than “one thing at a time,” according to a phone call Appwolf’s developer had with the Apple app review team.

A ban on all (or most) sexually explicit applications? That makes sense. Apple doesn’t want to tarnish its squeaky-clean reputation, and it’s even admirable that the company is interested in keeping the App Store as family friendly as possible. In that case, a new rule was possibly justified, even if developers felt the rug was being pulled out from under them. This instance of retroactive rule implementation is far more suspect, and far harder to justify.

I have a couple theories about why Apple decided to implement this new policy, and about why it chose to do it now. The first is not that thrilling, and involves Apple doubting the intelligence of its users. With official multitasking just around the corner, it’s possible that Cupertino believes widget-style apps could confuse end users into mistaking these apps for the actual iPhone home screen, or in not being able to tell what’s running and what isn’t.

The other scenario, which is actually kind of exciting from an end-user perspective, though not for developers necessarily, is that Apple is planning on introducing its own dashboard implementation on the device. We haven’t seen it in iPhone OS 4 betas, but it could be a new feature tied exclusively to the next generation iPhone hardware that’ll be unveiled at the WWDC keynote next week.

Whatever the reason, it clearly isn’t fair, especially since Apple is keeping very mum about how to go about resolving the problem. Appwolf is investigating the way in which another developer got its own Desktop (that’s the actual name) app back in the store, and it appears to be the floating widget aesthetic specifically that Apple has trouble with. Even if Apple is implementing its own widget interface, there’s no need to quash the efforts of others to get consumer attention.

  1. Not sure you should call it your theory. It’s been widely predicted that Apple will add a Dashboard in iPhone 4.0

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  2. I hope they don’t pull my favorite swiss-knife application AppBox, because it …. creates its own “desktop”.

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  3. I’ve been using the CIBC Banking App on my iphone for the past couple of weeks now and it’s great!!!

    MTHIRTYhas just shared a widget with you on behalf of CIBC

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  4. I wish Apple would only police the quality of the Apps, not the content/functionality and let the users decide whether they like them or not. I’m happy with Apple supervising the Apps and ensuring I can install them on my iPhone/iPad without causing any conflicts or problems, but I would like to gain back the control over what I’m allowed to install or not on my devices.

    I have no problem with them pulling out all the “porn” apps. If people want porn they still have Safari and other means to access it, but stop the tight control there.

    I guess we’ll find out this Monday what’s the reason behind this latest decision from Apple.

    The downside of all this control is that Apple is starting to look more and more in the media as the 1984 monster they opposed.

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  5. Marinus van den Ende Thursday, June 3, 2010

    You say ‘Apple’s squeaky-clean reputation’ but they make a disgusting game like Breaking Bottle available to all.

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  6. That’s a disappointment, not so much that you can’t do widget-type apps, but more-so that Apple needs to get their ducks in a row about what developers can and cannot do.

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  7. Another awful article by Darrell. You state that Apple said the problem is showing “more than one thing at a time,” when everyone else is reporting the much more sensible statement from Apple that they are simply removing all apps that have “their own desktop,” presumably because this will confuse the user when Apple implements it’s own widgets. You make out like there are “two scenarios,” but yours (the first), is exactly the same as everyone else’s? WTF? Then you sum up with the dramatic statement that this “clearly isn’t fair, especially since Apple is keeping very mum about how to go about resolving the problem” ????
    – What problem?
    – How is “very mum” different from “mum”?
    – In what sense is it not “fair”?
    – Why is this “suspect” and “hard to justify”?

    You can’t just throw out a lot of dramatic phrases. They have to work together as sentences, and the sentences have to make sense as paragraphs, and ultimately, an article.

    This is total drivel.

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  8. You buy the equipment,then you buy Apps, then King Steven disables them.This only confirms my lack of interest in anything running the iPhone OS

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