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Summary:

We found out today how a company regains its composure after infuriating Apple’s Steve Jobs: Concede as quickly as possible.

That’s what F…

Steve Jobs @ D8
photo: Asa Mathat/All Things D

We found out today how a company regains its composure after infuriating Apple’s Steve Jobs: Concede as quickly as possible.

That’s what Flurry is doing after its high-profile stunt earlier this year led to Apple (NSDQ: AAPL) changing the terms of its iPhone developer agreement and prompted Jobs to blame Flurry during his appearance at the D8 conference on Tuesday. “Honestly, we are putting our own feelings aside about what is being described as ‘right’ or ‘wrong’ and how we might feel about Flurry being described a certain way,” said Flurry’s VP of Marketing Peter Farago. “Instead, we’re staying focused on what the best thing is for developers (getting important information to better run their businesses), consumers (protecting their privacy) and our company (continue to be a good partner to Apple as a platform provider).”

Flurry reached the height of its public awareness back in January. The mobile analytics company reported that it had detected 50-or-so rogue devices on Apple

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  1. David Gehring Friday, June 11, 2010

    Am I missing something? If Flurry doesn’t collect the data, then what does it have to analyze as a service to the developers? To be sure, I’m rootin’ for Flurry in this issue, but how does it work at all given this new draconian measure from Jobs?

  2. @David Gehring: Flurry collects lots of other data that has nothing to do with the hardware of the device the app is running on. For example, it tracks the number of times a user has launched the app, the amount of time the user has used the app, which features of the app they use, how long they use those features for, the number of unique new users that an app receives over time, etc.

    The new restrictions remove only a small part of the data Flurry collects. And if you’re a developer (as I am) and you use Flurry, it’s pretty obvious.

  3. Apple control freaks!

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