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	<title>Comments on: Facebook: Advertisers Have Quadrupled Since 2009</title>
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		<title>By: How Much Is a Facebook Fan Really Worth?</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-550649</link>
		<dc:creator><![CDATA[How Much Is a Facebook Fan Really Worth?]]></dc:creator>
		<pubDate>Tue, 14 Dec 2010 22:03:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-550649</guid>
		<description><![CDATA[[...] probably helps to explain why, according to recent statement by the company, the number of advertisers working with Facebook has doubled in the past year. But [...]]]></description>
		<content:encoded><![CDATA[<p>[...] probably helps to explain why, according to recent statement by the company, the number of advertisers working with Facebook has doubled in the past year. But [...]</p>
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		<title>By: Quora</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-282961</link>
		<dc:creator><![CDATA[Quora]]></dc:creator>
		<pubDate>Fri, 24 Sep 2010 05:15:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-282961</guid>
		<description><![CDATA[&lt;strong&gt;Will Facebook&#039;s ad platform overtake Google&#039;s ad platform in the next 5 years in revenue terms?...&lt;/strong&gt;

(used to manage the Google/MySpace partnership) There are two large advertising buckets: direct response (pay for performance) and display. Today, the online advertising market is about 25B of which 16B is direct response and the remainder is display (...]]></description>
		<content:encoded><![CDATA[<p><strong>Will Facebook&#8217;s ad platform overtake Google&#8217;s ad platform in the next 5 years in revenue terms?&#8230;</strong></p>
<p>(used to manage the Google/MySpace partnership) There are two large advertising buckets: direct response (pay for performance) and display. Today, the online advertising market is about 25B of which 16B is direct response and the remainder is display (&#8230;</p>
]]></content:encoded>
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		<title>By: Is Facebook Looking to AOL For Advertising Help?</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-253224</link>
		<dc:creator><![CDATA[Is Facebook Looking to AOL For Advertising Help?]]></dc:creator>
		<pubDate>Wed, 11 Aug 2010 15:42:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-253224</guid>
		<description><![CDATA[&lt;p&gt;[...] have had talks about working together on advertising for the social network. Facebook has seen a sharp increase in the number of advertisers looking to take advantage of the company&#8217;s 500 million users and its ability to target those [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] have had talks about working together on advertising for the social network. Facebook has seen a sharp increase in the number of advertisers looking to take advantage of the company&#8217;s 500 million users and its ability to target those [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Facebook Officially Passes the Half a Billion User Mark</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-253223</link>
		<dc:creator><![CDATA[Facebook Officially Passes the Half a Billion User Mark]]></dc:creator>
		<pubDate>Wed, 21 Jul 2010 18:57:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-253223</guid>
		<description><![CDATA[&lt;p&gt;[...] &#8212; the company told Bloomberg last month that the number of advertisers it was working with had quadrupled in 2009, and numbers from eMarketer show that worldwide advertising on Facebook grew by almost 40 percent [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] &#8212; the company told Bloomberg last month that the number of advertisers it was working with had quadrupled in 2009, and numbers from eMarketer show that worldwide advertising on Facebook grew by almost 40 percent [...]</p>
]]></content:encoded>
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		<title>By: Google Trying to Build Facebook Competitor? Good Luck With That</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-253222</link>
		<dc:creator><![CDATA[Google Trying to Build Facebook Competitor? Good Luck With That]]></dc:creator>
		<pubDate>Mon, 28 Jun 2010 16:16:59 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-253222</guid>
		<description><![CDATA[&lt;p&gt;[...] Facebook has become the de facto way to do that. The number of advertisers it&#8217;s working with doubled last year, and despite some debate about what a Facebook &#8220;fan&#8221; is really worth to a company, that [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Facebook has become the de facto way to do that. The number of advertisers it&#8217;s working with doubled last year, and despite some debate about what a Facebook &#8220;fan&#8221; is really worth to a company, that [...]</p>
]]></content:encoded>
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		<title>By: How Much Is a Facebook Fan Really Worth?</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-253221</link>
		<dc:creator><![CDATA[How Much Is a Facebook Fan Really Worth?]]></dc:creator>
		<pubDate>Tue, 15 Jun 2010 22:39:42 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-253221</guid>
		<description><![CDATA[&lt;p&gt;[...] probably helps to explain why, according to recent statement by the company, the number of advertisers working with Facebook has doubled in the past year. But [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] probably helps to explain why, according to recent statement by the company, the number of advertisers working with Facebook has doubled in the past year. But [...]</p>
]]></content:encoded>
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		<title>By: GelderHead Productions &#8211; Blog &#187; Blog Archive &#187; How Much Is a Facebook Fan Really Worth?</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-253220</link>
		<dc:creator><![CDATA[GelderHead Productions &#8211; Blog &#187; Blog Archive &#187; How Much Is a Facebook Fan Really Worth?]]></dc:creator>
		<pubDate>Mon, 14 Jun 2010 21:22:17 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-253220</guid>
		<description><![CDATA[&lt;p&gt;[...] probably helps to explain why, according to recent statement by the company, the number of advertisers working with Facebook has doubled in the past year. But [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] probably helps to explain why, according to recent statement by the company, the number of advertisers working with Facebook has doubled in the past year. But [...]</p>
]]></content:encoded>
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		<title>By: How Much Is a Facebook Fan Really Worth? &#124; Business Balance Blog</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-253219</link>
		<dc:creator><![CDATA[How Much Is a Facebook Fan Really Worth? &#124; Business Balance Blog]]></dc:creator>
		<pubDate>Sun, 13 Jun 2010 08:28:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-253219</guid>
		<description><![CDATA[&lt;p&gt;[...] probably helps to explain why, according to recent statement by the company, the number of advertisers working with Facebook has doubled in the past year. But [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] probably helps to explain why, according to recent statement by the company, the number of advertisers working with Facebook has doubled in the past year. But [...]</p>
]]></content:encoded>
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		<title>By: John Einar Sandvand</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-253218</link>
		<dc:creator><![CDATA[John Einar Sandvand]]></dc:creator>
		<pubDate>Wed, 09 Jun 2010 06:56:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-253218</guid>
		<description><![CDATA[&lt;p&gt;There is one issue that is not so often talked about when it comes to Facebook and advertisers, and that is how inaccurate their demographic figures are.
In Norway, for instance, Facebook claims that three times as many people live in the capital city than what is the correct number.
I wrote about it in this blog post:
http://www.betatales.com/2010/06/09/how-facebook-is-cheating-advertisers-on-the-demographics/&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>There is one issue that is not so often talked about when it comes to Facebook and advertisers, and that is how inaccurate their demographic figures are.<br />
In Norway, for instance, Facebook claims that three times as many people live in the capital city than what is the correct number.<br />
I wrote about it in this blog post:<br />
<a href="http://www.betatales.com/2010/06/09/how-facebook-is-cheating-advertisers-on-the-demographics/" rel="nofollow">http://www.betatales.com/2010/06/09/how-facebook-is-cheating-advertisers-on-the-demographics/</a></p>
]]></content:encoded>
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		<title>By: Facebook and Twitter Visitors Shop &#8212; and Spend &#8212; More Online</title>
		<link>http://gigaom.com/2010/06/02/facebook-advertisers-have-quadrupled-since-2009/#comment-253217</link>
		<dc:creator><![CDATA[Facebook and Twitter Visitors Shop &#8212; and Spend &#8212; More Online]]></dc:creator>
		<pubDate>Mon, 07 Jun 2010 20:01:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.com/?p=123965#comment-253217</guid>
		<description><![CDATA[&lt;p&gt;[...] Facebook in particular has seen a rush of interest from advertisers: The network said recently it more than quadrupled the number of advertisers since the beginning of last [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] Facebook in particular has seen a rush of interest from advertisers: The network said recently it more than quadrupled the number of advertisers since the beginning of last [...]</p>
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