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Summary:

Beyond just connecting us through voice and text, our mobile phone numbers are quickly becoming our identities and our wallets. Now they can also receive physical gifts! Well kind of — Giiv, a newly funded year-old startup, allows users to send each other virtual gift cards.

Beyond just connecting us through voice and text, our mobile phone numbers are quickly becoming our identities and our wallets. Now they can also receive physical gifts! Well, kind of — Giiv, a Los Angeles-based year-old startup, allows users to send each other virtual gift cards to stores like Amazon, Macy’s and Krispy Kreme. The gift vouchers arrive in the form of a text message with a code that can be used in person or online.

Giiv said today it’s raised $3.35 million in a Series A round from Google CEO Eric Schmidt’s TomorrowVentures (Schmidt was also reportedly an angel investor in the company), Saban Ventures, Founder Collective and SK Telecom Ventures.

The quirkiest thing about this company, and a reflection of the limitations of gifting-via-text? After the coupon code and other preset message text, users only get 20 total characters to add a personal message to the recipient. Better be pithy!

By Liz Gannes

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  1. Thanks so much for the shout out! We’re already working hard on expanding the personal message for the senders and adding additional layers of customization We’ll keep you guys posted and we would love to hear feedback about which retailers you’d like to see up there and how to make our service better. Email me with your thoughts.
    Alexis Zimbalist
    Dir., Marketing- Giiv.com
    alexis @giiv.com

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  2. I see great value on this concept, imagine buying s friend lunch being eventhoug you are miles apart. I like it a lot

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